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How eCommerce Marketing Automation will change the future?

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Presentation on theme: "How eCommerce Marketing Automation will change the future?"— Presentation transcript:

1 eCommerce Automation Change the Future

2 One of the most notable technologies in this digital world is automated eCommerce. The continually changing eCommerce scene causes online traders to be always engaged with the newest and best approaches to drive innovative change inside the online businesses they claim. “Time is money” and sometimes worth even more.

3 The time in addition to the cash you put in expanding your business manages the direction towards the growth. This implies leaving performing repetitive task, exploring better ways to achieve your target audience and connecting with your current customers in a better way. eCommerce marketing is making a positive impact on the future of eCommerce

4 Importance of Automation in eCommerce

5 Automation in eCommerce is the usage of multiple software applications and related instruments. eCommerce automation is about giving your people and yourself the most important thing you can: time.eCommerce automation E-Commerce marketing is an integrated part of Digital Marketing. Digital marketing can be defined as the act of promoting and advertising any product and services using any digital channels such as the internet. As the marketing automation is growing day by day so using marketing automation in e-commerce business can prove to be a very beneficial step for the growth of e- commerce business.

6 Let’s look at how eCommerce automation can be integrated into your daily routine.

7 Real World Applications of eCommerce Automation Directly from gathering email address by means of a spring up when a visitor land on your page, sending them different lead nurturing messages, telling about to buy, are a portion of the things that automation can manage. Automation can manage different tasks that are most important to running your online stores.

8 ● Collect email addresses - Emails are a great way to remain connected to your prospect. ● Send automated emails - Send such emails automatically based on the certain user-end triggers with help of email automation.email automation ● Schedule your emails and social media - you can also utilize automation to schedule certain social media posts and emails. ● Updating stock/inventory ● Schedule limited time sales - You can set the time period for offering discounts on our products. ● Recommend relevant products -, you can utilize machine learning to learn about individual customer’s shopping preferences and suggest them relevant items. ● Set up reminders or alerts - you can set up reminders in the form of a notification, email or even a text to your customers.

9 Tools For Automation Implementation

10 Automation Implementation Tools eCommerce Platform Operation Automation Lead Capture Automation Customer Relation Management Email Marketing Automation Social Media Automation Website analytics All-in-One tools Customer Support Automation Recommendation engine Automation

11 Several categories of eCommerce automation that can be incorporated into your store include - 1. eCommerce Platform Automation You have your items supplied in your distribution center however you need an online portal that can exhibit your products to your prospects. That time you need an eCommerce Platform like Shopify, BigCommerce. Setup your online store, transfer your products or upload a.csv record.

12 Several categories of eCommerce automation that can be incorporated into your store include - 2. Operation Automation To run a business, you’d need to find inventory, maintain a budget. ● Inventory Management Tools ○ Contalog, Oberlo, TradeGecko, Ecomdash ● Employee Management Tools ○ TickSpot, Toggl, Project Hamster, Trello, Asana, Wunderlist, Google Tasks ● Finance Management Tools ○ FreshBooks, InvoiceNinja, Intuit’s QuickBooks, Zoho Books

13 Several categories of eCommerce automation that can be incorporated into your store include - 3. Lead Capture Automation Tool Capturing leads is important from expanding your business point of view. Implementing with different methods like ● OptinMonster ● Sumo ● OptiMonk ● ThriveLeads

14 Several categories of eCommerce automation that can be incorporated into your store include - 4. Customer Relation Management tool Great client relationship tool stores all the distinctive data you gather about your customers and that helps you to utilize the data to make a customized involvement for them. ● SalesForce ● Oracle CRM ● Microsoft Dynamics CRM ● SAP AG

15 Several categories of eCommerce automation that can be incorporated into your store include - 5. Email Marketing Automation Now time that you have a list of email subscribers so it is time to send them automated emails. Some well-known email marketing automation is - ● MailChimp ● CampaignMonitor ● DotMailer ● Constant Contact

16 Several categories of eCommerce automation that can be incorporated into your store include - 6. Social Media Automation Social media posts can also be automated using the following tools - ● Hootsuite ● Tweetdeck ● SocialPilot ● Buffer

17 Several categories of eCommerce automation that can be incorporated into your store include - 7. Customer Support Automation Help desk or customer support makes having real-time conversations with your client. ● Olark ● HelpScout ● ZenDesk ● Kayako

18 Several categories of eCommerce automation that can be incorporated into your store include - 8. Website analytics Without analytics, you wouldn’t be able to measure the performance required to strategize better. By using tools to automate the tracking process - ● Google Analytics ● Hotjar ● Kissmetrics ● CrazyEgg

19 Several categories of eCommerce automation that can be incorporated into your store include - 9. Recommendation Engine Automation Purpose of the eCommerce store is that increases the user experience on all channels and helps you to gain more engaged customers.eCommerce store ○ Dynamic Yield ○ BoomTrain ○ PredictiveIntent ○ Barilliance

20 Several categories of eCommerce automation that can be incorporated into your store include - 10. All-in-One tools This Automation tools provide most of the above-mentioned functionalities under a single platform. ○ InfusionSoft ○ HubSpot ○ Act-On ○ Marketo

21 eCommerce Automation is a growth-driven machine that helps businesses to expand effectively. For any form of assistance regarding eCommerce email marketing, feel free to drop a message at info@qeretail.com.eCommerce email marketing

22 Thankfully, the introduction of automation in eCommerce marketing is making a positive impact on the future of eCommerce QeRetail


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