Chapter 6Slide 1 Goals  Discuss other types of promotional activities  Explain the role of selling in a business  Determine how to meet customer needs.

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Presentation transcript:

Chapter 6Slide 1 Goals  Discuss other types of promotional activities  Explain the role of selling in a business  Determine how to meet customer needs and wants

Chapter 6Slide 2  sales promotion - an incentive offered to customers in order to increase sales ◦Free samples, coupons, special events, gift certificates frequent buyer programs and rebates  Rebate - a refund offered to people who buy a product

 Telemarketing - using the phone to market your product or service  Can be inexpensive  Effective way to let people know about business and special offers  Can be considered annoying  Do not Call Registry Chapter 1Slide 3

 visual marketing - the use of visual media to promote, sell, and distribute a product or service to a targeted audience  Begins with company identity materials:  logo  signage  promotional tools  company vehicles  uniforms Chapter 1Slide 4

 Bargain marketing $.01 - $.25 per piece  Taking over direct mail methods – more widely read  Can customize promotions based oncustomer

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