Our members: Beatriz Romero Tracy Wu Julieth Leal October 14, 2014.

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Presentation transcript:

Our members: Beatriz Romero Tracy Wu Julieth Leal October 14, 2014

Contents Introduction Brief history Major products Marketing Personal opinion Charities Other informations

Touching lives, improving life. P&G

Kind of Business Beauty, hair and personal careBaby, feminine and family care Fabric and home care Health and grooming

Kind of Business A new product category

P&G Worldwide Corporation

Financial Highlights

Size of the Company 121,000 Employees

P&G Headquarterr

P&G History William Procter ( ) James Gamble ( ) Married two sisters change the course of the history October 31,1837 P&G was founded 1880 Ivory soap the first product

P&G President *A.G. Lafley *He graduated from Hamilton College *Harvard Business School. *1970 he entered in the U.S Navy *1977 A.G. Lafley joined the P&G *2000 he was elected president and chief executive *2010 Lafley retired * Lafley return

21/11/2015 Major Products Global Health & Well-Being Global Beauty & Grooming Global Household Care

21/11/2015 Major Products

Billion-Dollar Products

21/11/2015 Why is the company successful? Brand strategy Talent strategy Innovation Good corporate culture

Brand Strategy More than 300 brands in 160 countries. Divide its market from the perspective function, price and packing. The brand competition exists in a same comany.

Talent strategy Believe that employee is the most important fortune. Recruit employees who have strong enterprise and creativity, leadership and outstanding analytical ability.

21/11/2015 Innovation Provide a variety of innovative products with patented technologies. Always Ultra, Always Sensitive, Always Infinity. Always seeks to provide innovative products inspired by deep consumer understanding.

 Integrity  Leadership  Ownership  Passion for Winning  Trust Good Corporate Culture

21/11/2015 Marketing Brand construction Brand promotion Good ads Online to offline

21/11/ Good TV Ads

Consume and Opinion 100% sure everybody consumers this products all the time Good quality products Comfortable prices

21/11/2015 Interested Facts The change of the symbol

Interested Fact Committed to responsible growth Conservation of Resources Worth from Waste Renewable Resources

21/11/2015 Charities Comforts of Home Provide the everyday essentials. Health and Hygiene Support hygiene education and everyday healthy behaviors that help prevent illness and improve confidence.

THANK YOU