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Puff’s Basic Facial Tissues

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Presentation on theme: "Puff’s Basic Facial Tissues"— Presentation transcript:

1 Puff’s Basic Facial Tissues
“Touching lives, improving life”

2 Brief History of P&G and our Puffs Products
1958- Procter & Gamble bought the Charmin Paper Company 1960- Introduced Puffs Basic Facial Tissues, which replaced Charmin Facial Tissues 1987- United States national introduction of Puffs Plus with Lotion 1990- Puffs Facial Tissues became available across the United States 1998- Puffs Plus improved to thicker tissues 2006- Improved Puffs Plus with lotion 2013- All Puffs products are dermatologist tested to be extra gentle

3 Our Policy on Sustainability
At P&G, sustainability means making every day better for people and the planet through how we innovate and how we act. Operating responsibly in our supply chain and treating our employees fairly Providing health and hygiene education to children around the world and responding to natural disasters. INNOVATION IS THE PATH TO ENABLING THOSE EVERYDAY CHANGES WHICH CAN LEAD TO SIGNIFICANT IMPACT IN OUR WORLD!

4 Demographics for 80237 Female Householder with Children: 2%
Married Couple with Children: 9%

5 Why P&G? Rank in Category: Kleenex (Kimberly-Clark), Sales: $498.4
Puffs (Procter & Gamble), Sales: $348.3 Private Label, Sales: $126.8 Scott (Scott Paper), Sales: $80.2 Softique (Kimberly-Clark), Sales: $62.4

6 Why Our Product? Feature Benefit Dermatologist Tested
Proven to be gentle on skin 2x stronger and softer than the leading regular brand Soft and 50% stronger (when wet vs. the leading regular brand) Air-fluffed technology Only Puffs facial tissues have Air-Fluffed pillows for a more cushiony feel Made from renewable material Puffs tissues are made from virgin wood pulp Puffs packaging is recyclable Puffs rectangle and cube cartons are made from 100% recycled paperboard, with a minimum of 35% post-consumer content

7 Why Our Product?

8 What’s Your Competition?

9 Interested in a Multipack?
In addition to our Puff’s Basic products, we offer: Puffs Plus Lotion ($0.64) Our most soothing facial tissue. Puffs Ultra Soft & Strong ($0.74) Our best non-lotion facial tissue. Puffs Plus Lotion with the Scent of Vicks ($0.74) Bring more Ahhh to your Ah-Choo! (For every product added, P&G will discount MNDS 10% of the added product)

10 Written Guarantee For any product damaged in the process of shipping, P&G will refund or replace the product for no charge. Replaced products will be delivered the next day. Any problem caused by abuse, misuse, or an act of God are not covered by this guarantee. If a consumer is unsatisfied with the product upon purchase, the product must be brought back to the location of purchase, as a refund may be available. We do not recommend the use of Puffs Basic Facial Tissues to clean eyeglasses; our tissues are made out of virgin wood pulp and may result in scratches on the lens.


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