WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLE. Who am I ? Born at 1990 B.Sc in Mathematics & Computer Science Google Partners Certified in Analytics.

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Presentation transcript:

WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLE

Who am I ? Born at 1990 B.Sc in Mathematics & Computer Science Google Partners Certified in Analytics and Adwords Co-Founder & CTO of algomizer (TASE: ALMO) /15

Innovation Give & Takes for Today 3/15 1 myth braking = lots of money saved! Buying media = paying to appear in front of your customers

4/ Innovation Give & Takes for Today

5/ Innovation Give & Takes for Today Einstein Appesus

6/ Innovation Give & Takes for Today “I double the budget You double the sales”

/15 PAY

8/

9/

10/ $100 spend 3 customers $200 spend 4 customers MONTH 1: Ranking #2, $33.3 spend per customer MONTH 2: Ranking #1, $50 spend per customer The average profit from a customer = $60 $100

11/

The Average Lie Caught in Action 12/

Beat The Myth! 13/15 Don’t check if it’s worthy on the average, Check if the marginal addition is still worth it!

algo-History 2012  Aviv & I founded “ADOSTER” 2013  Went Public  Named “algomizer”  Recruited Noam Band as CEO 2014  Purchased “Promodity” Technology /15

Keep in Touch! / /15 (… Now will be the best time for questions)