Advertising. To understand advertising strategies and regulations.

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Presentation transcript:

Advertising

To understand advertising strategies and regulations.

Vast sums of money are spent on advertising, especially by manufacturers of convenience foods, crisps and snacks. Advertising is often aimed at children, as they can persuade parents to buy the products: ‘PESTER POWER’

Everywhere we go we see advertising for different products and services. Discuss the places you can see advertising …

Did you manage to include these places: Cinema… Buses….. Trains…. Billboards… Shop windows…. Newspapers… Magazines… Comics…. TV…. Radio…. Internet… By Post….. Sandwich boards….

VERY successful! Advertising can lead to massive increases in sales, particularly when products have celebrity endorsements.

Have to be promoted to make the consumer aware of them: - Free samples - Leaflets through the door - Special offers - Product placement

Can be incorporated into everyday life and we become familiar with BRAND NAMES - carrier bags with name/logo - baseball caps - pencil cases - stationery - clothing - jingles

Independent body which monitors and regulates the advertising industry through voluntary codes of practice. It covers advertising on: - posters - magazines - newspapers - radio - TV - cinema

Advertising must be: - legal - decent - honest and truthful

Any individual can make a complaint to ASA. In 2007 new rules on advertising of foods aimed at children were introduced in response to concerns that increasing levels of childhood obesity. These rules stated that advertisements for food products classified as high in fat, sugar and salt must not be shown during TV programmes aimed at children under 16 years of age.