Andrea Schweim

salient features young man in the right half of image his arm leads the eye down to the underwear has a glow around his chest that draws the eye to “love to lick?” left half of image has text in it analyze the texts using the four questions below Who/what is represented in this text? Young man modeling underwear “Lick” underwear What is the author trying to accomplish with this text? He’s using the youthful image of the man to draw attention to the underwear selling youth and sex it is a double entendre For whom was this text written? for young men in their teens, twenties and thirties Who stands to benefit/be hurt from this text? the maker of lick underwear is benefitting the model is used as a sex symbol 2 5/31/2011

salient features young beautiful girl movie camera vodka bottle and cocktail glasses analyze the texts using the four questions below Who/what is represented in this text? young lady pretends to be a movie star who lives an exotic life style she has all the attention focused on her What is the author trying to accomplish with this text? The bottle is placed in the lower right half of the image. The legs of the camera lead the eye to the bottle as does the tie that the girls holds. the simplicity of the text Skyy Vodka, makes it clear that this is the product to be sold. For whom was this text written? for young people who want to have fun Who stands to benefit/be hurt from this text? the image promotes drinking it suggest you can only have fun and be glamorous if you drink 3 5/31/2011

salient features four young models, one in the foreground and the other 3 are staggered behind him. wearing stylish clothes the models look disinterested and look down to the observer analyze the texts using the four questions below Who/what is represented in this text? Burberry is the author of the image the models wear clothing that Burberry sells but the average Burberry customer is a lot older What is the author trying to accomplish with this text? the author is trying to convince his clientele that they, too, can be young and hip For whom was this text written? this image was taken for an older clientele, at least older than 15. Who stands to benefit/be hurt from this text? young people see this ad and want to look like this, not realizing how much these clothes cost. models.jpg&thurl= shine.org/?m=200708&tt=278&no=3&name=young%20models&w=2360&h=3260&size=NaN&type=jpeg 4 5/31/2011

salient features the main image is in the middle of the ad the imagery and lines draw the eye to the bottom of the ad where the brand is analyze the texts using the four questions below Who/what is represented in this text? Hele, wireless broadband by Mobi young woman who uses her creativity What is the author trying to accomplish with this text? unlimited possibilities and creativity rainbow colors represent full spectrum of artistry as well as flowing lines eminating from the product For whom was this text written? people that are tech savy using technology as a creative outlet Who stands to benefit/be hurt from this text? the company who makes the product benefits from this ad men can be stereotyped as not being creative since they are absent from the ad 5 5/31/2011

salient features Demi is in the middle of the spread with text to the left of her she is offset just a little to add more interest to the picture analyze the texts using the four questions below Who/what is represented in this text? The magazine “W” Actress Demi Moore What is the author trying to accomplish with this text? Showing off how great Demi looks at the age of 47 For whom was this text written? 80 percent of the magazine's readers are female and have an average household income of $135,840 Who stands to benefit/be hurt from this text? Demi photo was “photo shopped” to make her look skinnier and younger (see right hip above “R”) Young girls do not realize photos get manipulated to correct flaws. can instill the wrong kind of body imagery 6 5/31/2011