Military Saves The Campaign

Military Saves Based on CFC model What is the CFC model?

CFC Model Project Officers in every unit (at least 1 per 50 people) 100 % Ask Goal Setting Competition Kick off Rallies Target Account Strategies Leadership Breakfasts Personalized Correspondence Recognition Items Leadership enrolling in a public way Evaluation Celebrate Successes Keep the Campaign Alive all year Publicity/Marketing

Key to Success Installation Commander Involvement 4

Campaign Success: Necessary Players Military Saves Week Campaign Personal Financial Management(PFM) Specialist On-Base Financial Institutions Financial Management Education and Counseling Installation Commander

Key to Success Volunteers to Run the Campaign Recruiting: – Need people to POC the Campaign – Policy letter tasking personnel or directing people to run campaign – A lot of success with “Voluntolds” These are the people who get personally involved and change their lives 6

Campaign Impact Out of a 5000 member installation If you have at least 200 PROJOS And ½ of PROJOS or 100 people change their lives 7

Campaign: Leadership Dynamics Installation Commander Installation Base Support Commands Project Officers and Volunteers Operating Forces Tenant Commands

9 Campaign Strategies Maintain the Campaign Momentum – most campaigns take years to succeed Emphasize negative for attention-getting and positive to change behavior Grow strength of social norm Integrate efforts with other groups (co-branding) Develop relevant and powerful motivational messages Work nationally and locally Tailor campaign to audience and behavior change goal

Campaign: Strategies in Action Strategy: Maintain the Campaign Momentum – Tactic: Annual “America Saves Week” Started in 2007 Participation Increases Each Year

11 America Saves Week Yearly reminders to assess your savings status Act to improve When you act, act automatically-through automatic savings

Campaign: Strategies in Action Sites, Posters, Strategy: Emphasize negative to get attention and positive to change behavior with Tactics: Newsletters, Pamphlets, Web “The transmission goes out on your car. Your child gets sick, and your spouse has to stay home with the child. All of a sudden, not only are you not making your regular deposits to savings, but you’re up to your eyeballs in high cost debt, wondering how you’re ever going to dig your way out.” “That’s what an emergency fund is for. After all, you may not be able to predict what’s going to go wrong, but you can be pretty sure that eventually something will. An emergency fund gives you a financial cushion that helps you avoid the worry and expense that comes with taking on debt.”

Campaign: Strategies in Action Strategy: Grow the strength of the social norm – Tactic: Saver Scoreboards

Campaign: Strategies in Action Strategy: Integrate and coordinate efforts with other groups – Tactic: Partnerships with nonprofit, corporate, and government groups, MWR, AAFES, on base banks, and credit unions

Campaign Success: Player Integration

Campaign: Strategies in Action Strategy: Develop powerful, relevant and motivational messages – Tactics: Pamphlets, Web Sites, Posters Slogan: “You can build wealth.” Other Examples: – “You don’t have to be rich, you just have to plan.” – “You can save a quarter, anything, as long as you save.” – “I want to live with my parents for the next 30 years.” – “Are you savings ready?”

Campaign: Strategies in Action Strategy: Work both nationally and locally – Tactic: Grassroots Community Outreach Organizing saving fairs (similar to health fairs) Encouraging financial educators to encourage wealth development and enroll savers Persuading schools to adopt or improve asset development curriculum Monthly “savers” meetings (they compared these to AA meetings)

Activity Ideas for Local Use Place America Saves Week articles in newsletters/newspapers, get civilian media coverage Host motivational workshops Declare a goal of new savings accounts opened, dollars to be saved Promote Saving at Tax Time, hold EITC workshops and promote tax preparation program sites while encouraging Saver enrollment –divert money into savings Organize local Money Fairs at the base library 18

Activity Ideas for Local Use Set up America Saves Week display/area for reading/research and Web access to saving, debt reduction, and wealth building Encourage enrollment as a Saver at information desks or reception areas Hold contests/activities targeted to youth on saving and wealth building Send s installation wide Place a link to America Saves Week and Military Saves website internal network Add Military Saves messages to a daily communication bulletin 19

Campaign: Strategies in Action Strategy: Tailor your campaign to your audience and behavior change goal – Tactic: Different cultures between the services—figure out what works

Campaign: Evaluation After the Saver Drive we’ll look for feedback on the following: – What was your target audience? – How did you promote the week? – Which resources did you use? – Estimate how many people you reached – What were your most successful activities?

Military Saves Week Website For campaign resources: 22

End Result: Behavior Change Status Quo Paradigm Change

Questions?