Guidelines for Good Nutrition Unit 1 Nutrition 101

Dietary Guidelines Aim for Fitness Build a Healthy Base Choose Sensibly

Aim for Fitness  Aim for a healthy weight  Be physically active each day

Build a Healthy Base  Let the ChooseMyPlate guide your food choices  Choose a variety of grains daily, especially whole grains  Choose a variety of fruits and vegetables daily  Keep food safe to eat

Choose Sensibly  Choose a diet that is low in saturated fat and cholesterol and moderate in total fat  Choose beverages and foods to moderate your intake of sugars  Choose and prepare foods with less salt

Section 3-3 Separating Fact from Fiction

Evaluating Advertisements  Limited information  Positive Images  Celebrity Endorsements  Appeal to basic needs  Scare tactics  False claims  Infomercials

Limited Information  Advertisements often give only the facts that will encourage you to buy without telling the whole story.

Positive Images  An ad may use images of things that people feel positively about, such as friendship or a good appearance.  The advertiser hopes that the consumer will associate those images and feelings with the product.

Celebrity Endorsement  Some ads show popular performers or athletes promoting the product. They don ’ t ’ tell you whether the person actually uses the product in real life. Examples:  Jessica Simpson and PROACTIV  Tiger Woods and NIKE

Can you think of anymore?

Appeal to basic needs  Advertisers may focus on ways the product meets a need for security or self-esteem.  They try to convince you that this product will make you look or feel better.

Scare tactics  Advertisers may play on people ’ s fears of aging or developing a medical condition by claiming that their product can prevent or relieve the symptoms or provide essential nutrients.

Infomercials  Infomercials are TV ads made to look like regular consumer programs or televised news reports. Unless you look carefully, you may believe your watching something you ’ re not!

False Claims  Ads may make claims that are not true, such as fast or guaranteed results.  Remember, if a claim sounds too good to be true, it usually is.

Connecting Food with Social Studies Teen Consumerism The purpose of advertising is to sell, and today ’ s teens are a target market. Think about the kinds of promotions that have inspired you to try a new product. A recent marketing and lifestyle study revealed the following buying habits in response to various promotions: AGE Promotion Free Sample 48% 47% 38% Coupon 35% 40% 42% Contest/Sweepstakes 26% 21% 19% Free gift with purchase 25% 21% 20% Cash Rebate 11% 10% 11% Frequent-buyer clubs 6% 8% 9%

Think About It  Be smart about what you buy to eat  Seek qualified opinion- Registered Dietician, Nutrition Expert or a health care professional Remember, your health is your responsibility. Separating nutrition fact from fiction is an important part of exercising that responsibility.