1 Gaining Competitive Intelligence Through Syndication Steven M. Cohen Senior Librarian PubSub Concepts, Inc Beyond Blogs and Social Networks – December 2 nd, 2005

2 Gaining Competitive Intelligence Through Syndication + Before you read syndication, you must search. + Educate your employees on search. + It's more than the 2.6! + Information Overload?! + Not just syndication. + There is no panacea. Beyond Blogs and Social Networks

3 Gaining Competitive Intelligence Through Syndication + Should you respond to everything? How do you choose? + Wikipedia - Is your company in it? Should you change it? + Use more than one blogging engine (Did a guy from PubSub just say that?) + Look at different spellings for your products and services. + Blog about your brands. + "Be the owner" of your brands and trademarks. + Who is talking about your executives?PubSub just say that? Beyond Blogs and Social Networks Managing Reputation/Ego/Brand/Trademarks

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6 Gaining Competitive Intelligence Through Syndication + Who is buying keywords to your trademarks/brands? + Who is getting hired, fired, and promoted? + New products put out by competitors + Tags Beyond Blogs and Social Networks Competitive Intelligence

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13 Gaining Competitive Intelligence Through Syndication + Keep up with search resources and trends. + Most resource companies have development blogs. + Not every source syndicates content. + Web Site Monitoring Software. + Tips and Tricks Beyond Blogs and Social Networks Tools and Resources for Keeping Up.

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15 Gaining Competitive Intelligence Through Syndication + What is the mission of your company? + Use detailed and narrow keywords to find possible partners (it's all about search!) + Will also help to build up "blogrolls" for monitoring of trends in your industry. Beyond Blogs and Social Networks Discovery of new business opportunities