Our Team Multi-Faceted Team With Skill Sets That Include; Master Planned Community Design Construction Management National Level Sales and Marketing Centralized Purchasing Integrated Financial Management Multi-Spectrum Public Relations Programmatic Customer Service

Our Vision That All Construction and Development Activities Should Be Based on Sustainable Designs and Value Added Activities, Not only for the Builder/Developer, but the Customers in Years to Come. In-depth Market Sociographic Analysis Exceptional Land Planning Superior Product Design High Efficiency Activities Process Driven Financial Management On Going Product and Process Improvement

Location- Junction City, Kansas Primary Employer- United States Army (Fort Riley) 2005: The Beginning Organic Population Actual Population Average Income- 36,000/yr Average Home Price- $68,000

2005: BRAC Announcement Estimated Changes Over 5 Years Soldier Population- From to Average Households With Families- 53% Estimated Increase in Housing Need Dwelling Units Regionally

2006: BRAC Impacts Massive Influx of Builder/Developers 30-40% Property Valuation Increase (AVR. HSP-$90,000) Positive Political Will Toward Development Activities Doubling of City Boundaries Through Annexation City Debt 5-Time Increase in 1 Year

Our Site Design

Our Homes Phase 1 Phase 2

Our Homes What Makes Them Exceptional Design Elements Model Homes Design Studio Quality Products and Partners Whirlpool James Hardy Lennox Merrilat Pella Windows Shaw Flooring 4 Bedroom 2.5 Bath $77 sq/ft 95% Tax Rebate Welcome Home to Heroes Foundation

#1 Production Builder in Market of the 35 Large Builders 57%+ Market Share in Category, 38% Overall National Recognition Success Stories

New Ruralism- The Big Boys The Traditional Scale Advantage Paradigm: “Bigger is Better” Large Builder/Large Market Large Economies of Scale Long Term Stability Leveraged Pricing Transferable Market Metrics Predictable Demographic-Based Patterns Divestiture of Overhead over Larger Numbers; i.e. Lower Unit Costing Support of Institutional Dynamic

New Ruralism- Everyone Else Market Issues For the Small/Medium Builder: “The Niche” Niche Builder/Large Market Smaller Economies of Scale Stability Tied to Niche Class Lower Level Leveraged Pricing Barriers to Entry High Levels of Competition as Niche Class is Invaded Divestiture of Overhead over Small Numbers; i.e. Higher Unit Costing Niche Level Market Share, Possibly Market Specific

New Ruralism - The Dangers of Small Markets Risk Assessment of Non-Urban Markets: “The Prairie Markets” New Ruralism Smaller Economies, Different Paradigm Rapid Market Changes Diminished Long Term Potential Low Barriers to Entry Political Nuances Both Regional and Anti-Regional Diminished Resource Access Narrow Margin/Absorption Range Finite Opportunity Horizon

New Ruralism- Undiscovered Opportunities Untapped Demand in Non-Urban Markets: “The Prairie Markets” New Ruralism Smaller Economies, Different Paradigm Punctuated Opportunities Lower Land Costs Predictable Short Term Cycles Market Share Dominance Potential Less Organized Competition Less Experienced Participants Market Access Efficiencies Partner Ready Municipalities

New Ruralism - Bringing Economies of Scale to Small-Scale Economies Operating in Non-Urban Markets: “The Prairie Markets” New Ruralism Systems, Modeling and Planning Business Intelligence Rural-Based Design, Leveraging Urban Experience Sustainable Business Modeling Strategic Planning Diagnostic Analysis Socio-Graphic Based Decision Making Nationally Leveraged Purchasing Activity

Bringing Economies of Scale to Small-Scale Economies Developing the Sustainability of Opportunity through New Ruralism Thank You From American Dream Development and the CAP Family of Companies