Forecasting Unit Demand Chester Corporation. Forecast Definition To estimate or calculate in advance To serve as an advance indication of; foreshadow:

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Presentation transcript:

Forecasting Unit Demand Chester Corporation

Forecast Definition To estimate or calculate in advance To serve as an advance indication of; foreshadow: price increases that forecast inflation. Estimate future trends by examining and analyzing available information. A prediction, as of coming events or conditions.

Perceptual Map December 31, 2010

Perceptual Map December 31, 2011

Production Analysis December - 31, 2010 Low Tech Products – 9 High Tech Products - 4

Low Tech Market Segment Analysis Round 4 – December 31, 2010

Perceptual Map for Low Tech Segment

Market Share Actual vs Potential

Top Products in Low Tech Segment Cake’s specs for Customer Expectations Performance Size Price$31.00$ $35.00 MBTF – 20,000 Age at 12/ Revision Date: April 24, 2011

Low Tech Sales in High Tech Segment

Forecasting Demand for Cake 2011 Total Low Tech Unit Demand Number of Products Average Product Expected Sales Cake Assessment Low Tech Forecast High Tech Forecast Total Forecast 7,379 * 1.1 = Slightly Better than Average 955 * 1.10 = 1, ,275

High Tech Market Segment Analysis Round 4 – December 31, 2010

Perceptual Map for High Tech Segment

Market Share Actual vs Potential

Top Products in High Tech Segment Cruton’s specs for Customer Expectations Performance Size Price$45.00$ $45.00 MBTF – 23,000 Age at 12/ Revision Date: May 29, 2011

Forecasting Demand for Cruton 2011 Total High Tech Unit Demand Number of Products Average Product Expected Sales Cake Assessment High Tech Forecast Low Tech Forecast Total Forecast 4,479 * 1.2 = 5, ,075 Above Average 1,075 * 1.20 = 1, ,290