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Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 3 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Gap in the.

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Presentation on theme: "Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 3 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Gap in the."— Presentation transcript:

1 Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 3 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Gap in the market Market map (or Perceptual map or Positioning map) Market segment

2 Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 3 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Gap in the market- occurs when no business is currently serving the needs of customers for a particular product Market map (or Perceptual map or Positioning map) Market segment

3 Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 3 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Gap in the market- occurs when no business is currently serving the needs of customers for a particular product Market map (or Perceptual map or Positioning map) - a diagram that shows the range of possible positions for two features of a product, such as low to high price and low to high quality Market segment

4 Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 3 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Gap in the market- occurs when no business is currently serving the needs of customers for a particular product Market map (or Perceptual map or Positioning map) - a diagram that shows the range of possible positions for two features of a product, such as low to high price and low to high quality Market segment- part of a market that contains a group of buyers with similar buying habits, such as age or income

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