Rare Pride English Program Week 4 Summary February 23, 2009 – February 27, 2009

Refresher: Objectives of First University Phase After the first university phase (nine weeks), each campaign manager will be able to: 1.Develop a project plan for a successful social marketing campaign. 2.Utilize skills (toolbox) to manage projects. 3.Leverage effective communication skills to achieve conservation results.

Objectives for Week #4 After the fourth week, each campaign manager will be able to: – Describe and use three of Rare Pride’s facilitation methods – Construct a concept model with stakeholders to identify direct threats and contributing factors to one or more conservation targets

Topics and Skills Taught in Week #4 Designing the Stakeholder Meeting The Role of the Facilitator Running a Consensus Workshop Creating and Practicing Concept Models

Topics and Skills HIGHLIGHTS

Developing Facilitation Skills Using the Institute of Cultural Affairs ToP ® methods, campaign managers learned 3 different techniques for facilitation: 1.The Kaleidescope method (or “Image Shift”) 2.The Focused Conversation Method 3.The Consensus Workshop Method

Kaleidescope Design Campaign managers learned how to incorporate a multitude of strategies to design an effective stakeholder meeting. The goal is to build a meeting agenda that achieves the desired goals, with a particular interest in fostering inclusive participation, a shared vision, and collective action.

Focused Conversation In the Focused Conversation Method Session, campaign managers developed their skills in structuring and facilitating concise conversations around a specific topic. The method is intended to guide a group of people to participate with objectivity, reflection, interpretation, and ultimately with decisions and action. LevelDescriptionQuestions at Each LevelEssence O Objective  Getting the facts  Sensory Impressions  Information  Engage the 5 senses: touch, taste, smell, sight, sound  Invite inclusive participation  Get out the facts and objective data What? R Reflective  Personal reactions  Associations  Emotions  Images  Elicit and acknowledge imaginative, intuitive, and emotional responses  Acknowledge emotions, memories, and initial associations  Invite participants to use their imagination Gut? I Interpretive  Meaning  Values  Significance  Purpose  Implications  Elicit sharing of experiences and individual meaning  Build collective understanding and shared awareness  Analyze  Identify available options and possibilities So What? D Decisional  Personal or Collective Action  Future Direction  Next Steps  Resolve, Will, Intent  Identify areas of commitment on which to move forward either individually or collectively  Expose individual and group choice  Draw out deeper meaning  Lead group to the next activity, the future Now What?

Consensus Workshop In the Consensus Workshop Method, campaign managers developed their capacity to guide a big group to generate information to collectively analyze and identify solutions to a given problem. The process entails 5 steps: Contextualizing Brainstorming Clustering Naming Resolving

The Concept Model The Concept Model uses a participatory approach to create a visual model that will ultimately reveal the collective perception of an area’s conservation targets, direct threats, and contributing factors. The concept model is a core tool used in Pride stakeholder meetings.

The campaign managers organized a Stakeholder Meeting for their Mini-Campaign. The Concept Model (bottom left picture) tells the story of the threats to the Georgetown campus. Using a process that will be taught in week five, campaign managers will determine the conservation target and primary threat of their Mini-Campaign.

This Week’s Guests

This week, we had some special visitors from the National Oceanic and Atmospheric Administration (NOAA). Our very own Elaina Todd is a NOAA Coral Reef Fellow, and her supervisor Paulo Maurin of the NOAA Coral Reef Conservation Program joined us with another fellow, Kathleen Herrmann, to participate in the Consensus Workshop Methodology.

Field Trip to New York City!!

Day 1: “Practicing the Art of Conservation” Wildlife Conservation Society (WCS) sponsored a conference at Rockefeller University entitled “Practicing the Art of Conservation”. This special lecture celebrated Dr. George B. Schaller, one of the world's leading wildlife conservationists, and his countless contributions to science and conservation.

Other notable moments during the lectures: – Amanda Fine, WCS’ Mongolia Country Program Director, spoke about Mongolian Gazelles in the Eastern Steppe and mentioned Bogi’s upcoming Pride campaign. – Our three WCS campaign managers (Bogi, Tao, and Joy) met with Rare’s Vice Chair of the board, Edith McBean, who has served on the WCS board of trustees for 20 years.

Day 2: WCS and the Bronx Zoo On our second day of the trip, we met with WCS in their central office, located in The Bronx Zoo. After an introduction to the organization, the campaign managers toured the zoo and learned about WCS’s efforts and advances in global conservation. Nalini Mohan, WCS’ International Teacher Trainer, spoke to the group about WCS’ global education efforts.

Additional Rare-WCS Meetings Will Banham, Associate Director of WCS’ Training and Capacity Building Program, hosted several meetings with Rare and key WCS staff on Day 2 to discuss upcoming Pride campaigns in Thailand, Lao PDR, and Mongolia. Will Banham speaking to the group

Week 4 Photos

Celebrating Joy’s Birthday

Gildas facilitating stakeholder input on his concept model

Joy leading a consensus workshop

9 Stars CTA land on Broadway!!