©2014 HCIA & Company 1 This file is part of the HCIA & Company Business Plan Toolkit. Copyright 2014, HCIA & Company. All Rights Reserved. Marketing-Mix.

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Presentation transcript:

©2014 HCIA & Company 1 This file is part of the HCIA & Company Business Plan Toolkit. Copyright 2014, HCIA & Company. All Rights Reserved. Marketing-Mix (The 4P’s of Marketing) Hong Kong ● London ● New York The Behavioral Insight Team ™

©2014 HCIA & Company 2

3 Marketing-Mix 4Ps Model It is a decision making method in relation with the price, product, promotion and the distribution in the designing process of a product/service or a brand. The approach was based on the rule of the 4 Ps: Product: the product/service policy Price: the price policy Place: the distribution/sales policy Promotion: communication policy, advertising,…

©2014 HCIA & Company 4 Product Quality; Size, Characteristics, Style; Brand, Conditioning, Guarantee, Assistance, …

©2014 HCIA & Company 5 Price Prices, Guarantee, Terms of payment, Financing, Price after-sales service, Discount, …

©2014 HCIA & Company 6 Place Distribution network, Storage Delivery, Merchandising, Retailers and wholesalers After-sales service, Internet

©2014 HCIA & Company 7 Promotion Advertising, Sponsorship, Sales force, Relay with the press, …

©2014 HCIA & Company 8 Golden Rules Preliminary = The procedure prior to the Marketing Mix is the external and internal diagnosis of the company. There will be a market segmentation that will allow the company to position itself in the market place and nurture its brand image. Approach = It is imperative to take into account the parameters of each variable to fulfill the targets.