Captions [caption action] Caption Action A picture is worth a thousand words, then choose a few to bring your stories to life ~ideas shared by John Cutsinger Tina Klecka Rick Brooks Shannon Williams Laura Schaub Jostens Creative Accounts Managers

Captions Answer the 5Ws & H –Complete & accurate reporting »Attend activity or event »Interview subjects in photo »Interview subjects involved, but not in photo »Get photographer’s notes »Research history of activity, event or subject [caption action]

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Captions Ask & You Shall Receive –Quality questions get quality answers »Who is the skier? Others involved? »Day trip or vacation? »Which lake? »How long has subject been wakeboarding? »Best memories of trip? »Interesting facts about subject, trip? [caption action]

Captions Ask & You Shall Receive –Quality questions get quality answers »Junior Dillon Hanson, competitive wakeboarder »Lake Powell, AZ »Summer family vacation, June »Best friend Steve Jones with family »Annual vacation spot – 10 th summer »Placed 2 nd in 2003 free-style category; 1 st in 2004 »Practiced all week for July competitions [caption action]

Captions Verbal-Visual Connection –Caption all content photos »Ident »Summary »Expanded »Quote »Collective »Group [caption action]

Captions All the Write Words –Lead-in »Attention-getting word or phrase relating to the action of the photo –First sentence »Reports the most important 5Ws & H & written in present tense –Second sentence »Provides details not obvious in the photo & written in past tense [caption action]

Captions [caption action] Ident –Junior Dillon Hanson –Junior Dillon Hanson, freestyle competitor –Junior Dillon Hanson, 2004 freestyle champion

Captions [caption action] Summary –DETERMINATION. During the annual family vacation at Lake Powell, junior Dillon Hanson practices for the Southern California Wakeboarding Competition in July.

Captions [caption action] Expanded –CONCENTRATION. During the annual family vacation at Lake Powell, junior Dillon Hanson practices for the Southern California Wakeboarding Competition in July. Hanson earned a first place medal in 2004 competition. “It was great to have the chance to practice before my competitions began in July. My family and friends are a huge support for me. Taking first after losing to a big rival last year made all my hard work worth it.”

Captions [caption action] Quote –“It was great to have the chance to practice before my competitions began in July. My family and friends are a huge support for me. Taking first after losing to a big rival last year made all my hard work worth it. I have already begun preparing for my next event in August.”

Captions [caption action] Group –FRONT ROW: John Cutsinger, Shannon Williams, Rick Brooks, David Klecka… ROW 2: Cody Cleavelin, Mitch Lorenz, Mike Hill, Kurt Idler, Bruce Nyman… ROW 3: Alex Brunner, Rinn Cleavelin, Herb Stokes, Jimmy Shellhaas… BACK ROW: Mark Herron, Steve Wirrig, Jack Wilson, Mike Pankoff…

Captions [caption action] Collective –CONCENTRATION. During the annual family vacation to Lake Powell, junior Dillon Hanson practices for the Southern California Wakeboarding Competition in July. DETERMINATION. While vacationing in Mexico, sophomore Jeremy Fallon learns to sail his uncle’s boat. RELAXATION. After a busy day of sightseeing in southern Italy with his family, freshman Cody Nelson takes a breather on the beach.

Captions Words to the Wise –Informative & insightful »Include honest facts, figures & feelings –Creative & innovative »Visual nouns & action verbs »Typographically designed & logically placed [caption action]

Captions [caption action] Ident Captions

Captions [caption action] Summary Captions

Captions [caption action] Quote Captions

Captions [caption action] Expanded Captions

Captions [caption action] Collective Captions

Captions [caption action] Creative Captions

Captions [caption action] Q & A You Never Know… »until you ask!