2 Three Parts to a Caption Lead-InSentence OneSentence Two
3 Part One – The Lead-In Capture the reader’s attention Identify which photo the caption relates toOne-two words, or a short phraseServes as a mini-headlineSet off with larger font or a different typefaceBe consistent!!
4 Sentence One Written in present tense Identifies and describes the content (who, what, where, when)GO BEYOND THE OBVIOUS!!Focus on little-known detailsAnswer the readers questionsUse specific names, visual nouns and action verbsTry to avoid starting with names
5 Sentence Two Written in past tense Presents after-the-facts informationFocuses on the why and howGives readers answers to their questions
6 Optional Add a direct quote as sentence two For sports, add the outcome of the game, or the significance of the play
7 Exceptions Team Pictures: Use First Row, Second Row, etc. List first and last names- Locate a roster so names are correct- Not sure who someone is, ask some who would know
8 Exceptions Group pictures: a group is counted as six or more people Organization pictures: follow the same guidelines for team pictures
9 Checklist Don’t start with names Avoid opinions Keep things consistent Don’t state the obviousUse first and last namesMark rows if necessaryAvoid made-up informationAvoid opinionsKeep things consistentUse the right tenseAnswer all questions about the photo content