Copyright © 2014 by The University of Kansas Preparing Press Releases.

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Presentation transcript:

Copyright © 2014 by The University of Kansas Preparing Press Releases

Copyright © 2014 by The University of Kansas What’s a press release? A written summary or update to make the media aware of your activities.

Copyright © 2014 by The University of Kansas Why do you need a press release? Announce your event. Tell why your event is news. Show your perspective. Increase visibility. Remind people of what your group does. Highlight a report.

Copyright © 2014 by The University of Kansas When should you prepare a press release? News of upcoming events Report of recent events Reports of changes Reports of awards General announcements

Copyright © 2014 by The University of Kansas How do you prepare a press release? Make it read like a news article. Emphasize importance. Be provocative. Make clear headline and lead. Make it look professional. Follow technical guidelines.

Copyright © 2014 by The University of Kansas Get your press release out to the media.

Copyright © 2014 by The University of Kansas Consider the timing and don't forget a follow-up.