Yvonne Serena Fen Kate

History  Samsung Group was founded in  Enter into the global market in 1970s.  Samsung takes leader position of LCD in 1993.

History  , leads the growth of digital enterprise.  2004 to present, one of the world’s first-class enterprises Top 5 corporate brands in the world

Short History Global Issue Risk 4

Short History

Future trends Television will be digital and high-definition The time to shut off all the analogue television will come in the 2010s Future television offers more services and has more functions

Global issue Bandwidth Limitations Compression makes degraded images Shortage of HDTV content Save wallet, save environment

Risks Financial crisis of 2008 will greatly decrease the consuming ability New technical substitutes may replace the HDTV

Company Analysis  Mission “Leading the Digital Convergence Revolution”  Production digital media, LCD segment, semiconductor segment, telecommunication network, others  Current operation profile Global Market, key point to win, FDI

Company Analysis  Labor special training skills and better welfare.  Trade Opportunity fashionable TV product, the high quality  Future Profile increase market dominance, strengthen collaboration between customers and business partners.

Strength Weakness Opportunities Threats 11

Strengths The strong market position brand that valued $16.2 billion in 2006 the NO.1 producer in the electronics sector in 2007 The king of designing Technology superiority 12

Weakness Weak operation performance The profit decreased for 13% from 2004 to 2006 Legal issues Total cost USD 71.1 million in 2006 The weak brand in Japan Was taken away from Japanese market twice 13

Opportunities The national policy supporting Beijing Olympic Games US government policy Business partners NFL 14

Threats and Risks Have no unique characteristic of products The weak HDTV signal 15

Market Shares International Expanding 16

Global Market worldwide TV market share: 17.8 percent Revenue : $ billion (2007) Net income : $21.5 billion (2007) Employees : over 138,000 Headquarter : Seocho Samsung Town (South Korea)

Global Market In 2007Market ShareTotal Assets (Million) Domestic80% USD 63,515.1 US Over 18% and 23%USD 7,906.4 Europe 26.9% USD China 11% USD 5,895.3 Asian Countries (Exclude China) 7.6%USD 4,228.9

International Expanding In 1978, sales in the United States In 1982, sales in Germany In 1987, sales in Canada 19 First-line Market

Second and Third Market Mexico China Thailand Malaysia

LG Group SONY Panasonic 21

LG Group South Korean company, was found in ,000 number of employees, 120 subsidiaries Three sectors: Chemicals, Electronics, and Telecommunication and Services Global sales: 38.6 billion (2006), 44 billion (2007) Revenue : 94.8 billion USD (2008) Market share in flat panel display section – 30%

Sony Corporation Was found in ,500 employees; 1,000 subsidiaries. Five sections: electronics, games, entertainment, financial services and other. Main headquarters in Minato, Tokyo, and Japan. Revenue 88, 714 billion USD (2007).

Panasonic Corporation Founded in 1918, named Matsushita Electronic Industrial Co. 328, 645 employees Divided into AVC networks, MEN and pan home, home appliances, computers and devices, JVC and others. Worldwide plasma TV market share – 26% Revenue 86.2 billion USD

Televisions sold in in US market Brand name Units (thousands) % Sony2,85411% Samsung2,1768% Panasonic (Matsushita) 1,8097% LG Electronics 6082%

TV market shares by technology Company name % Samsung9.0% LG Electronics 5.7% Panasonic5.3% Sony3.4%

Short termShort term variety of products variety of products product’s design product’s design environmental-friendly and energy saving HDTV environmental-friendly and energy saving HDTV small and mid-sized screen small and mid-sized screen Long termLong term position within the global market position within the global market winning the trust of a customer winning the trust of a customer technology innovation/ new specialists technology innovation/ new specialists new business relations in the glob new business relations in the glob

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