1. Emily Mikesell

2.  Started in 1875  Founder Alexander Graham Bell's invention of the telephone.  AT&T became the parent company of the Bell System › The Bell System provided what was by all accounts the best telephone service in the world.

3.  The system broke up into eight companies in 1984  From 1984 until 1996 AT&T was an integrated telecommunications services and equipment company

4.  Global Headquarters › Dallas, Texas

5.  Employees Worldwide › 256,210

6.  Telephones  U-Verse  Hot Spots  Digital TV  Internet

7.  Wireless services › Cell phones  Home Phones  Cable  Internet › WiFi

8.  Define: › A portion of a company's earnings, decided by the board of directors, to a class of its shareholders. › Most often quoted in terms of the dollar amount each share receives (dividends per share). › It can also be quoted in terms of a percent of the current market price, referred to as dividend yield.

9.  $31.52 per share › High : 31.56 › Low: 31.40  Yearly: › High :$31.97 › Low :$27.29  $0.44 per dividend

10.  S: Strength  W: Weakness  O: Opportunity  T: Threat

11.  Strengths › Strong brand image  It is a worldwide known business and everyone knows about it › Top market position  They have one of the highest position in the stock › Strong financial position  It does very well financially because so many people are part of AT&T

12.  Weakness’ › Lack of content  They do not have enough to supply › Geographic concentration  They don’t have enough towers › Poor reception and service  They need more towers

13.  Opportunities › Expanding U-verse fiber network  It will be able to expand making it more profitable › Investments in global networks for business services  It invests in other networks so that will decrease their competition and increase sales › Acquirements  They get more buisness

14.  Threats › Intense competition  There are other cell phone companies such as Verizon › Circulation in the wireless market  People are always changing their cell phones › Government regulations  Government only allows so much for wireless companies

15.  I would probably not buy the stock right now because it is almost at the yearly high. I would rather buy when it is lower so then I could not lose as much or make more money.

16.  Personally I would not use AT&T because I think Verizon is better, it gets better coverage. AT&T is not really a cell phone carrier that a lot of people do not use and it was stated that they do not get very good service.

17.  100.7 million AT&T wireless customers  16.5 broadband connections in service  12 million connected devices  30% households use AT&T  20.3 billion AT&T capital investment

18.  218,354 WiFi hot spots  3.6 mil AT&T U-Verse subscribers  80% USA population uses AT&T mobile broadband  20.1 million AT&T business data subscribers

19.  http://www.yousigma.com/comparative analysis/atandtswot.pdf http://www.yousigma.com/comparative analysis/atandtswot.pdf  http://www.att.com/shop/wireless/index. jsp http://www.att.com/shop/wireless/index. jsp  http://www.investopedia.com/terms/d/ dividend.asp#axzz1qtXlvFrH http://www.investopedia.com/terms/d/ dividend.asp#axzz1qtXlvFrH  http://money.usnews.com/money/blogs /the-best-life/2012/01/09/10-great- dividend-stocks-for-2012 http://money.usnews.com/money/blogs /the-best-life/2012/01/09/10-great- dividend-stocks-for-2012