B. DEFINE BUSINESS STRATEGY  Integrated Marketing communication between TaoBao and consumers meet consumer demand for the orientation achieve the best level of promotional activities

B. DEFINE BUSINESS STRATEGY attitude of consumer productsfull range of promotional activities achieve the purpose of changing the consumer psychology have confidence in psychological feeling of the product to buy products finished product marketing

B. DEFINE BUSINESS STRATEGY  E-commerce carry out trading activities simple, fast, low-cost electronic build consumer recognition formation of brand image and facilitate transactions consumer demand and build sales method

B. DEFINE BUSINESS STRATEGY  Horizontal expansion attract more and more partners or we called them as the shop in taobao expansion the size of their business more people aware of the website more products will appear in the site more choices for the customers

B. DEFINE BUSINESS STRATEGY  Good security system “real name confirmation” ○ confirm the name and identity ○ finish the transaction credit card ○ many company using Visa verify ○ produce by the trade company and the bank ○ set of password online for security

B. DEFINE BUSINESS STRATEGY Paypal ○ deposit money in to the paypal account ○ pay by the paypal and deduct the amount in the account

B. DEFINE BUSINESS STRATEGY  logistic system know more about the transferring condition of the product customers feel more safety know where their product are when will they get their product

B. DEFINE BUSINESS STRATEGY  “pay after got product” Convenient first make their order Pay after the transition made and received the product.

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS  The biggest E commerce / trading website in asia. size of the company business increasing far faster than the economic finance increase in internet.

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS  revenue from advertisement revenue earn from the online advertisements is right at the top in china. ratio of people in china web surfing is being at the second place than baido.

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS  large number of visitor number of visitor a day is almost 43,910,000 people number of product online is over 700,000,000 pc members of taobao is almost 250,000,000 people

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS  transition value transition value made by taobao in 2009 is almost $200,000,000,000 large amount to show that there are many customer supporting taobao

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS  Greater present value of member spending much buying things in taobao about $1260 RMB

C. IDENTIFY INTERNAL CAPABILITIES AND SKILLS  successful marketing strategy raise people attention though the product detail and information page rise the customers interest from the activities pages search for the product take action to complete the trade by the E commerce system share their experience to others

D. STRATEGIC PERFORMANCE  visitor increase visitor per day had been raised to 85,000,000 people 5,000,000 people more than the passing month paipai is just only got 7,000,000 people a day.