Copyright © 2015, SAS Institute Inc. All rights reserved. A CULTURE OF DATA AND ANALYTICS JIM DAVIS EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER.

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Presentation transcript:

Copyright © 2015, SAS Institute Inc. All rights reserved. A CULTURE OF DATA AND ANALYTICS JIM DAVIS EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER

Copyright © 2015, SAS Institute Inc. All rights reserved.

ANALYTICS

Copyright © 2015, SAS Institute Inc. All rights reserved. ANALYTICS

Copyright © 2015, SAS Institute Inc. All rights reserved. ANALYTICS Business Intelligence Business Analytics

Copyright © 2015, SAS Institute Inc. All rights reserved. ANALYTICS Business IntelligenceBusiness Analytics What happened What will happen next

Copyright © 2015, SAS Institute Inc. All rights reserved. ANALYTICS Business IntelligenceBusiness Analytics What happenedWhat will happen next Reactive decision making Proactive Decision Making

Copyright © 2015, SAS Institute Inc. All rights reserved. HOW IMPORTANT IS DATA TO YOUR ORGANIZATION? Purpose Understand an organization’s information use Build vision of potential Value/Benefit Align the organization Drive change Competitive advantage

Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Level 5: Innovate Level 4: Optimize Level 3: Integrate Level 2: Consolidate Level 1: Operate

Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Focus on the individual No information standards Legacy information tools Information is personal power Benefit to the enterprise? LEVEL 1: Operate

Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Functional group focus Departmental tools Departmental standards Information = political power Old definition of BI LEVEL 2: Consolidate

Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Enterprise focus Enterprise standards Enterprise information architecture Breaking down barriers Informed view of operations LEVEL 3: Integrate

Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Focus on the bottom line Efficiency programs put in place Incremental improvement Performance management Transparency into operations LEVEL 4: Optimize

Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Focus on the top line Data is a strategic asset Commitment to fact-based decisions Reliance on data Culture of innovation emerges LEVEL 5: Innovate

Copyright © 2015, SAS Institute Inc. All rights reserved. INFORMATION EVOLUTION MODEL Level 5: Expand top line Level 4: Optimize bottom line Level 3: Enterprise focus Level 2: Departmental Level 1: Individual Where do you land?

Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS

Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Competence in organizational change Commitment to fact-based decisions Skills necessary to leverage data People

Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Involved? Change is personal Leadership

Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Know where you stand Set clear goals Tell a compelling story Transparency

Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Clear and effective ongoing communication Customized communications Employee involvement Customer involvement Process

Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Scalable architecture Collaborative tools Infrastructure

Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS Conservative or aggressive? Question the status quo Embrace change Culture

Copyright © 2015, SAS Institute Inc. All rights reserved. ORGANIZATIONAL READINESS

Copyright © 2015, SAS Institute Inc. All rights reserved. ESTABLISHING A PLATFORM FOR PROGRESS

Copyright © 2015, SAS Institute Inc. All rights reserved.