THE WEEK THAT WAS WEEK 38. PEAK FOR THE WEEK COMMENCING 18 th September 2011 (WEEK 38) PUT’s saw an increase across all key trading demographics except.

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Presentation transcript:

THE WEEK THAT WAS WEEK 38

PEAK FOR THE WEEK COMMENCING 18 th September 2011 (WEEK 38) PUT’s saw an increase across all key trading demographics except AP For AP 5+ PUT’s increased by 7%, AP increased 4% and AP increased by 3%. All nights experienced PUT growth except Friday. Saturday night recorded the highest lift of 21%, followed by Wednesday night with 14% lift. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

TV ONE HIGHLIGHTS AP TV ONE’s audience fell back to similar previous week delivering a 7.9 rating and 19% share. From a yearly perspective audiences were down 18% with share down 20%. Saturday night saw the highest weekly lift of 18% as One News & Get Fresh with Al Brown delivered ratings growth WOW. Year to date, TV ONE’s average audiences are up year on year sitting at 9.1, compared to 8.8 in Three shows were in the top 10 programmes this week. The week’s best buy was Monday’s Dog Squad with a CPT of $ Source: Nielsen TAM Top Programmes for AP Dog SquadTV ONE17.4 Shortland StreetTV217.4 Border SecurityTV ONE16.7 Police Ten 7TV216.2 RWC 2011 LiveTV3*15.9 Hot In ClevelandTV215.2 The Big Bang Theory (R)TV214.8 RWC 2011 Pre GameTV3*12.2 One NewsTV ONE11.9 The Amazing Race AustraliaTV211.6

TV2 HIGHLIGHTS AP TV2’s audience fell away this week experiencing a 13% decline in audiences (to 8.7) and 11% decline in share (to 24.7%). Year on year, both share and audiences reported an 11% decrease. Friday night experienced a 52% audience lift weekly with Shortland Street and the Harry Potter Movie performing well. Wednesday night saw a 17% lift yearly. Year to date, TV2’s average audiences are sitting at 9.6 compared to 10.3 last year Six of the top 10 programmes were on TV2 this week. The week’s best buy was Wednesday Neighbours with a CPT of $ Source: Nielsen TAM Top Programmes for AP Shortland StreetTV217.1 The Big Bang Theory (R)TV216.2 Police Ten 7TV214.6 RWC 2011 LiveTV3*14.2 Hot In ClevelandTV214.2 Happy EndingsTV DaysTV3*11.6 RWC 2011 Pre GameTV3*11.4 Dog SquadTV ONE11.4 Two and a Half Men (R)TV211.3

For Week 38, tvnz.co.nz Page Impressions are up 16% year on year with Unique Browsers also up 12% for the same week last year. Year to Date, Page impressions on tvnz.co.nz have grown by 28% year on year, with Unique Browsers growing 21% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News Sports News World News Entertainment News Business News

TVNZ Ondemand weekly Stream Views increased by 10% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting down -3% year on year. Grey’s Anatomy was the Top stream for the week. Please note Week has been impacted by reporting issues which we believe has been corrected. TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Top 10 Streams Grey’s Anatomy Nothing Trivial Shortland Street – Thursday Episode Shortland Street – Wednesday Episode Shortland Street – Friday Episode The Mentalist The Mentalist – previous weeks Episode Shortland Street – Tuesday Episode Shortland Street – Monday Episode The Vampire Diaries – Friday Episode