[aesthetics of interactive arts] [semester project: marketing plan] [prepared by jenny mizutowicz] [aesthetics of interactive arts] [semester project:

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Presentation transcript:

[aesthetics of interactive arts] [semester project: marketing plan] [prepared by jenny mizutowicz] [aesthetics of interactive arts] [semester project: marketing plan] [prepared by jenny mizutowicz]

[logo]

[competitors] [positioning]

[target market] young professionals annual income $50K + residing in uptown dallas single or newlyweds [positioning]

[marketing recommendations] advertising public relations social media direct marketing

traditional and online [marketing recommendations] [advertising]

request editorial calendars for pitches “hiring” press release “grand opening” press releases send unique dish to reviewers keep eye out for awards [marketing recommendations] [public relations]

[marketing recommendations] [social media] twitter account: follow dallas residents &

[marketing recommendations] [direct marketing] direct mail piece to uptown residents

[projections] press releases & pitches will generate traffic social media will build happy hour base advertisements and direct mail will maintain happy hour patrons will discover food

[evaluation criteria] 1. is the presentation aesthetically pleasing? (powerpoint & logo) 2. are the marketing recommendations effective? (thoroughness, organization, generate traffic)