1. Self – marketing for English teachers
Use your strength for competitive advantage
IATEFL Conference 2016 Birmingham

2. Critically analyze your current situation
IATEFL Conference 2016 Birmingham

3. Take a look at the market
IATEFL Conference 2016 Birmingham

4. SWOT Analysis IATEFL Conference 2016 Birmingham Strengths 1. 2. 3. 4.
Strengths 1. 2. 3. 4.
Weaknesses
Opportunities
Opportunity-Strength strategies
Use strengths to take advantage of opportunities
Opportunity-Weakness strategies
Overcome weaknesses by taking advantage of opportunities
Threats
Threat-Strength strategies
Use strengths to avoid threats
Threat-weakness
Minimize weaknesses and avoid threats
IATEFL Conference 2016 Birmingham

5. Divide your professional goal into short, middle and long term actions
Timetable
Divide your professional goal into
short, middle and long term actions
IATEFL Conference 2016 Birmingham

6. Develop your business profile
Qualify:
university degree, mother tongue/native language, examiner licence , long working experience, e-learning, alternative/non traditional teaching method
IATEFL Conference 2016 Birmingham

7. Develop your business profile regarding your target group
Target group: children, young learners, adults, older ones, disabled, business people, students, ecc.
IATEFL Conference 2016 Birmingham

8. Personalize your marketing strategy
Search your nishe
IATEFL Conference 2016 Birmingham

9. Public presentation online / social media telc community
IATEFL Conference 2016 Birmingham

10. Create your business account on facebook / twitter
Public presentation
Create your business account on facebook / twitter
IATEFL Conference 2016 Birmingham

11. Explore possibilities to get in touch with important people
Networking
Explore possibilities to get in touch with important people
Conferences / workshops / Meetings / further education
IATEFL Conference 2016 Birmingham

12. Evaluate your attainment
short
middle
long term
IATEFL Conference 2016 Birmingham

13. Jenny Giambalvo Rode jenny-giambalvo-rode@landkreiskassel.de
IATEFL Conference 2016 Birmingham