Marketing and Public Relations 2007 Distributors Conference 19 th – 21 st April 2007.

Slides:

Advertisements

Similar presentations

Setting the Promotional Budget

Advertisements

Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies

Chapter 28 Promotion and Place Name 12 SAM.

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Promotion and Promotional Mix

MARKETING & BUSINESS DEVELOPMENT FOR LAWYERS Royal Faculty of Procurators in Glasgow Wednesday 1 st May 2013.

Higher/Intermediate 2 Business Management Promotion.

In association with: ITInews. In association with: ITInews live on 30 th July 2005 To serve –Consumers –Businessmen –Financial Advisors And the industry.

By advertising your brand alongside a globally recognised event as the Premier Partner, your marketing and PR.

Principles of Marketing

Advantages of TV Advertising Creativity and impact Coverage and cost effectiveness (but what about target market reach and waste coverage) Captivity and.

Marketing Management (MKT 261)

1 PROMOTIONS SEMINAR 10. CONTENTS 1.Definition of promotion 2.Promotional strategies 3.Promotional tools (Advertising) 4.Promotional tools (Personal Selling)

Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.

Chapter 17 Promotional Concepts & Strategies Section 17

The organic symbol of trust Soil Association Organic Fortnight 6-21 September 2008 Suzy Madigan Marketing Manager.

1 Coming June 2013…. 2 Why MedTech World? MedTech World will ultimately: Create consistency & cohesion across all of UBM Canon MedTech Group’s engagement.

Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications Strategy.

Promotional Concepts & Strategies

Improving financial capability – why and how Shaun Mundy Head of Financial Capability Department Financial Services Authority, UK.

Importance of Marketing

Australian distribution Bambino Mio Distributors Conference 2007.

An Post Mail Media Unit e-learning Platform InterDirect Rembrandt Group 1.

Marketing: An Introduction Integrated Marketing Communications: Advertising, Sales Promotion, and Public Relations Chapter Thirteen Lecture Slides –Express.

Marketing and Promotions For Special Events Presented to: 2007 Parks and Recreation Ontario Educational Forum and Trade Show Presented by: susan sommers.

PR and Marketing for NOF Digi Linda Quinn Head of Communications

April 14, 2011 Public Relations: Effectively Utilizing the Media to Promote Your Resort Jessica VanPernis, Northstar-at-Tahoe Resort.

Look at test scores on Quia/SPAN Open 4.5 Outline Today’s objectives: – Review the marketing mix – Discuss elements of promotional mix.

What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.

14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value:

PR and Marketing The University of Edinburgh 31 October 2012.

McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved The Allocation Question: Media Mix  The marketer’s dilemma is to develop a media.

BUSINESS COMMUNICATION ENGB213

PromotionPromotion Promotion in Sports Marketing the Game.

Virginia Transit Association APTA’s Advocacy and Outreach Campaign to Increase Funding for Public Transportation June 9,

Phone: The Annual Internet Industry Awards Sponsor pack The 2015 ISPA Awards.

Principles of Marketing

Product Launch—2004 Campaign. Product MemPro is a prescription medication to prevent and treat mild-to-moderate Alzheimer’s disease.

Below the line Promotion Promotion that does NOT depend on media.

1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.

 Digital PR combines traditional PR with content marketing, social media and search engine optimization  Converts static news into conversations by.

Public Relations and Jostens Personal Yearbook Pages™ Using Public Relations and Personal Yearbook Pages to promote your school’s yearbook program.

Promotion, Advertising, and Sales Promotion Strategies Pertemuan 22 Buku 1 Hal: Matakuliah: J Strategi Pemasaran Tahun: 2009.

14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 8 Communicating Customer Value: Integrated.

Principles of Marketing Session -39, 40 Promotion Mix.

CHAPTER 11 Integrated Marketing Communications:

Arens|Schaefer|Weigold

Integrated Marketing Communication Strategy Chapter: 14 Lec 9a.

MKM803 – Direct Marketing.

Managing Integrated Marketing Communications (IMC) Relationship Building: DM, Personal Selling and Sales Promotion Lecture 20.

Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.

Public Relations & Social Media

Business English Upper Intermediate U2W09 John Silberstein

Windows 2000 explorer magazineOnline Media Information.

Developing and extending the co-operative sector.

71 ST ANNUAL SHOW Whatever field you’re in We have sponsorship, advertising & trade stand Opportunities to suit you at the Lisburn and Saintfield District.

CHAP 17. MARKETING 2.

Promotional tools and techniques  Programmers and event planners have a variety of tools and techniques available to communicate effectively with their.

Company Profile. Executive Summary BizNis Africa ( established in 2010, is an independent online trade and investment news website.

Communicating Customer Value: Integrated Marketing Communications Strategy Copyright ©2014 by Pearson Education, Inc. All rights reserved.

ICMA Online International Classified Media Association (ICMA) is an international organization dedicated to helping classified media publishers in their.

MGT211 Introduction to Business Lecture 31. Strategies for Promotion Pull Strategy A strategy in which promotional campaign is targeted on end buyer.

Salman Ahmed Qurraishi.  Advertising mean “to Communicate”  Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.

Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.

Or the 4 Ps of marketing.  The marketing mix or 4 Ps of marketing: ◦ Price ◦ Product ◦ Promotion ◦ Place  Decisions about these are based on the results.

14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value:

Online Advertising Opportunities. Between November 2010 and October 2011 the GoLeicestershire.com website had 18,767,481 pageviews.

14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value:

CHAPTER 14 PUBLIC RELATIONS.

Annual Tour of Remodeled Homes

Presentation transcript:

Marketing and Public Relations 2007 Distributors Conference 19 th – 21 st April 2007

Introduction

UK Media Plan What is a media plan used for? Goals Niche Market Resources Events and Opportunities How could a media plan help you?

Consumer Magazines and Target Audiences Bambino Mio’s target audience The importance of pregnancy magazines Building a relationship Giveaways Editorial Product Reviews

Magazines and Target Audiences Classified adverts

Bounty Magazine and Emma’s Diary Distributed to majority of pregnant women in UK Key media in the UK for pregnant women Emma’s Diary: 408,000 Bounty Your Pregnancy: 810,000

Bounty Magazine and Emma’s Diary Adverts in magazines beginning to differ to suit Recently redesigned advert In-depth more information Do not make presumptions

Trade Magazines Nursery Industry and Nursery Today Importance of trade publications Advertising Press Releases

Baby Shows and Trade Fairs Baby shows: Birmingham, ExCeL, Earls Court and Glasgow Brand building Meet the consumer- niche market Sponsorship Press coverage Baby Show offers- not competing but promoting Trade fairs: Harrogate and Cologne Brand building Trade contacts New products and processes Feedback

Incentive Schemes Mainly marketing and promotional purposes Originates from the Waste and Resources Action Programmes, ‘Real Nappy Campaign’ Consumers can get cash back or incentives from local authorities Stickers in UK on bigger products Pushes consumers to our website Brand awareness

Midwives Pack and Pregnancy Wheel Brand awareness Pregnant women listen carefully to their midwives Valuable promotional tool NEW Pregnancy Wheel Primary Care 2007 “Necessity is the mother of invention, it is true -- but it's father is creativity, and knowledge is the midwife.”- Jonathan Schattke, computer scientist

miotalk Produced quarterly: Spring, Summer, Autumn, Winter Communication tool Electronic or in post Brand recognition Covers: staff stories, stock issues, new products, general news and events Would this help you?

Catalogue entries Similar to magazine Entries in Mothercare UK and Ireland, Babies R Us and various independent store brochures. Child Trust Fund Promotions

Online Marketing Strategy Beginning 2007 First banner on homepage of Mother and Baby Magazine website Impossible to measure success until there are others to compare with. Brand recognition not pushing sales through website. Must attract niche market Banners, newsletter, advertorial, sponsorship and forums.

Guide to writing a press release

Online News Page Localise your own website, more personal to the consumer Stories: products, events, human interest and feedback 250 viewed page so far – Wednesday 18 th April 2007 Simple to use for distributors

Questions and answers and discussion What is you opinion on the PR and Marketing strategy used in the UK? Do you have any suggestions of what else could be done? How do you approach marketing and PR in your market? Do you consider Bambino Mio products easy products to promote?