Google Confidential and Proprietary Madhav Chinnappa Head of Strategic Partnerships, Google News EMEA Presentation to Dutch National Publishing Day

Google Confidential and Proprietary News used to be hard 2 Now Finding Out (aka Newsgathering) Yesterday… Telling (aka Reporting) Interacting (aka the Audience)

Google Confidential and Proprietary Twas ever thus…. 3 Courtesy: SocialFlow, source: Courtesy: Nationaal Archief, source: Flickr

Google Confidential and Proprietary Revenue 1.Advertising 2.Classifieds 3.Subscriptions 4.News stand sales Revenue 1.Advertising 2.Classifieds 3.Subscriptions 4.News stand sales Costs 1.Printing presses 2.Distribution 3.Journalists 4.Editorial coverage Costs 1.Printing presses 2.Distribution 3.Journalists 4.Editorial coverage Old World Balancing Act 4

Google Confidential and Proprietary The Internet Happened 5

Google Confidential and Proprietary Old World Balancing Act + Internet = ? 6 Now Old Costs Printing presses Distribution Journalists Editorial Coverage

Google Confidential and Proprietary The billion £/$/€/Rouble question: Revenue 7

Google Confidential and Proprietary Age of Experimentation 8

Google Confidential and Proprietary9 Process Vs Outcome

Google Confidential and Proprietary Process: Mistakes 10 It’s not how many you make. It’s how fast you correct them Credit: Richard Gingras, Google News

Google Confidential and Proprietary Process: Creativity 11 It’s not driven by financial reward. It’s about the intrinsic motivation to make something better. Credit: Richard Gingras, Google News

Google Confidential and Proprietary Process: Innovation 12 It is not a luxury. It cannot be intermittent. 1 It must must be part of an organization’s DNA Cycle of change is too rapid 2. No, it’s not a Chief Innovation Officer! Credit: Richard Gingras, Google News

Google Confidential and Proprietary How Google is trying to help 13 More engagement Google Maps, Google Earth More traffic Google News, Google Search More distribution YouTube, Android, Chrome Store More revenue AdSense, AdX, DoubleClick

Google Confidential and Proprietary Experimentation: Google One Pass 14 Paid content beta for newspapers Simple for publishers: lightweight technology implementation done in days Simple for readers: One Pass uses Google Checkout for payments Favorable pricing: 90% of revenue to publisher / 10% to Google Flexible business models: Discover, subscribe, or pay per article within one integrated method of payment

Google Confidential and Proprietary OnePass partners in the Netherlands 15

Google Confidential and Proprietary OnePass: Villa Media 16

Google Confidential and Proprietary OnePass in the Netherlands: Villa Media 17

Google Confidential and Proprietary OnePass: Villa Media 18

Google Confidential and Proprietary OnePass: Villa Media 19

Google Confidential and Proprietary The growing dynamic 20 Technology Audience Content + + =

Google Confidential and Proprietary Dank u wel! Vragen? (courtesy of Google Translate) 21