COM 215 Media History Television and Cable “I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.” ― Groucho MarxGroucho Marx
Outline Early Television Development of Cable 3 rd and 4 th screens Discussion [Break: 7:25pm] Media Specificity – Flow and Liveness Major Programming Trends Single Camera vs. Multi-camera Alternative Television TVTV, VideoFreex, Paper Tiger TV
Early TV Cathode Ray Tube Scanning Disk
Early TV Image Dissector Tube Scanning Disk
Early TV: setting technical standards
Regulating Television Communication Act of FCC halts new licenses 1952 NTSC solves interference, issues new licenses 1954 Color standard approved (CBS) VHF, UHF 1967 Public Interest Programming
Early Forms of Sponsorship Single Sponsorship Model
Early Forms of Sponsorship Single Sponsorship Model
Television’s potential Quiz show scandal “Twenty One”
Television’s potential 1961 FCC Commissioner Newton Minnow’s “Vast Wasteland” speechspeech
History of Cable TV
Cable TV (cont.) Telstar (1960) HBO (1975) TBS (1976) Narrowcasting...
Third and fourth screens How does digital technology change viewing habits? What are the consequences for culture and society? “electronic hearth” and “digital encounter”
Major Programming Trends Network News – “the Cronkite Moment”“the Cronkite Moment”
Medium Specificity TV defined not by content, but simultaneous experience “flow” “the defining characteristic of broadcasting” “liveness,” “pseudo-liveness” Television: Technology And Cultural Form
Medium Specificity Flow and liveness in digital age DVRs, TIVO, online streaming, syndication Live chats, liveblogging, Voting on American Idol Spoiling, fast pace of fan communities Television: Technology And Cultural Form
Major Programming Trends Comedies sketch sitcom domestic comedy
Major Programming Trends
Multicamera setup
Major Programming Trends Drama Anthology dramas and miniseries Episodic series Chapter shows Serials Hybrids
Major Programming Trends Single Camera shoot
Major Programming Trends Reality TV “Naked and Afraid” Fake Reality TV? “Siberia”
Regulatory Challenges 1970 Prime Time Access Rule (PTAR) 1970 Financial Interest and Syndication Rules - fin-syn 1972 (1965) must-carry rules 1972 access channel mandates Midwest Video Case Electronic publisher or common carrier Telecom Act of 1996 90% have only one local cable company
Discussion: Regulatory Challenges How has the regulation of television and cable shaped television programming (kinds of programs produced and allowed to air)? 1970 Prime Time Access Rule (PTAR) 1970 Financial Interest and Syndication Rules - fin-syn 1972 (1965) must-carry rules 1972 access channel mandates Midwest Video Case Electronic publisher or common carrier Telecom Act of 1996 90% have only one local cable company
TV Ratings – recap Nielson Ratings (= ad rates/CPM) Methods (narrowcast, quantitative) who and how many (ratings and share) DMA’s Impact on programming (live or die) Current trends Social Media
Television Studies