Treatment Program Alumni Services Coming of Age: Beyond the Picnics 39 th International Winter Symposium Harmony Recovery in the Rockies® Community & Alumni Relations Office Marvin Ventrell, JD Director

The Mission of Alumni Services Fund Development? Cultivating Referral Sources? Visibility Source? Promoting Fellowship?

Alumni Service as a Component of Treatment Mission We should view Alumni Service as a Substantive Component of the treatment process Then, Alumni Service Mission becomes the same as the mission of treatment “To Provide the Means of Recovery from the Disease of Addiction”

Continuum of Care Model Justifies this Approach Lesson of past decades: Addiction is a Chronic Disease Characterized by Relapse Recovery is an Ongoing Process Success is Dependent of Continuum of Care AND Alumni Services provide an ideal, if not the best, mechanism we have for ongoing care communication and service delivery

Moving from Entertainer to Recovery Service Provider So we need to build structures that allow for effective service delivery Traditional Collegiate Alumni Model may not be the best model anymore It’s mission is not continued primary purpose. i.e. education (education is not a chronic disease) Our model building starts with Disease and Recovery concepts

Addiction is a Chronic Disease ASAM Definition Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry…. ….characterized by inability to consistently abstain, impairment in behavioral control, craving, diminished recognition of significant problems with one’s behaviors and interpersonal relationships, and a dysfunctional emotional response. Like other chronic diseases, addiction often involves cycles of relapse and remission. Without treatment or engagement in recovery activities, addiction is progressive and can result in disability or premature death.

Recovery: SAMHSA Definition 2011 A process of change through which individuals improve their health and wellness, live a self- directed life, and strive to reach their full potential…. Recovery emerges from hope. Recovery is person-driven. Recovery occurs via many pathways. Recovery is holistic. Recovery is supported by peers and allies. Recovery is supported through relationship and social networks. Recovery is culturally-based and influenced.

Alumni Services Emerging Role in 21 st Century Addiction Treatment “Agents in the Process of Client Change”

Building 21 st Century Alumni Service Programs Can’t happen without full institutional buy in Board, CEO, Clinical Team, Administrative Team, Aftercare Team Requires Staff, Time, and Resources WE, as Alumni Service Staff have to MAKE IT HAPPEN

Operating Plan Develop a comprehensive operating plan that demonstrates value to client / agency mission

Harmony CARO Operating Plan FY Mission CARO Within Harmony’s Organizational Structure CARO Objectives CARO Functions Budgets CARO Staff Current Community and Alumni Environment CARO Activity Describes 65 Activities under 4 areas: ARP, CR, MP, M&A Description, Staff, Operative Date Strategic Plan Objectives cross referenced

Join the Professional Association TPAS Group on Linked In TPAS on Facebook 2013 TPAS Collaborative

Alumni Program: Blending Various Program Activity

Alumni Program Activity Starts with Relationship Building in Primary Care Continues with Coordination with Aftercare

Program: Alumni Launch 2 Hours Each Week with Launching Clients Entire Alumni Staff In the Board Room Description of Alumni Services as part of holistic treatment approach Reinforcement of primary care process Description of Alumni / Aftercare Services Self Disclosed Aftercare Plan among Peers!

Program: Mobile Phone App Carry Harmony With You Harmony Alumni Aftercare App Check in Dailey to Stay Sober Receive your Progress Report And get Harmony Alumni Fellowship News / Events

Program: Mobile Phone App Functions Check in 9 Questions Lifelines Reminders Goals Report / “Soberometer”

Program: Blogging Harmony Alumni Recovery Blog Today: Hawaii Marijuana Bill 150 Follows in Colorado Footsteps ado-marijuana-addiction-treatment.html ado-marijuana-addiction-treatment.html

Program: Alumni Advisory Board (AAB) Volunteer Alumni Advisory Board Provides the pulse of alumni population Meets 2 times per year Key to visibility and participation First Activity: Self Survey What do we want from Harmony?

Program: Alumni & Client Interaction Weekly Alumni Dinner Speaker Community Connection Program Group and 1 to 1 Sessions Alumni Reunion Weekend Activity

Program: Web and Social Media Communication Web Social Media Blasting Constant Contact

Program Measurement Client Success Measures Mobile App Harmony Data Tracking Program Client Communication Measures Direct Institutional Surveys (AAB Activity) Site Analytics Google for Web Site Facebook Analytics Constant Contact Analytics

Web Site Analytics Site Usage Google Analytics Period Covered 04/23/12– 05/23/12 Previous 30 days Comparison 03/23/12- 4/22/12 Difference Visits % Unique Visitors % Page Views11,26311, % Avg. # Pages Visited % Bounce Rate39.25%40.26%-2.51% Average Visit Duration2:553: % New Visits percentage64.80%64.37%+0.66%

Facebook Analytics e_insights e_insights

15 Census Sources No. 1 = Alumni

Give ‘Em What They Want

Harmony Foundation Recovery in the Rockies® Community & Alumni Relations Office Marvin Ventrell, JD Director, Community & Alumni Relations Office 1600 Fish Hatchery Road Estes Park, CO