Project Ⅲ Task 1 Export Procedure(2)

Export Procedures under CIR on the side of Seller

Any exporter who wants to open a new market in a foreign country must a lot of market research. Export market research is a study of a given market abroad to determine the needs of that market and the methods by which the products can be supplied. The exporter needs to know which countries are likely to use his products and which companies are interested in marketing the products. And the exporter must analyze whether there is a for making a profit. I. Preparation for transaction conduct conduct v. 实施, 引导 potential n. 潜能, 潜力 potential Part Ⅰ

The exporter should select the target markets after careful consideration of various factors like political and economic conditions, scope of exporter’s selected product, demand stability, market penetration by countries and products, distance of potential market, transport problems, language problems, tariff and non-tariff barriers, size of demand in the market, expected life span of market and product requirements, sales and distribution channels. I. Preparation for transaction 1.Selecting the target market competitive a. 竞争的 competitive Part Ⅰ

After selecting the target markets, the exporter should select the prospective buyers. Before identifying the potential customers, the exporter should do some research on the buyer’s reputation, credit standing and his business size. The information can be obtained from various sources such as references given by the buyer, buyer’s bank, trade associations, chambers of commerce and export promotion organization. The exporter can collect the names and addresses of the prospective buyers of the commodities from the following ways: I. Preparation for transaction 2. Selecting the prospective buyers Part Ⅰ

◎ Enquiries from friends or residing in foreign countries ◎ Participating in international trade fairs and exhibitionstrade fairs and exhibitions ◎ Surfing the Internet ◎ Visiting embassies,, etc. of other countries ◎ Advertising in newspapers having overseas and other foreign newspapers and magazines, etc. I. Preparation for transaction acquaintances consulates acquaintance n. 熟人 consulate n. 领事, 领事馆 edition n. 版本, 版 editions Part Ⅰ

I. Preparation for transaction 3. Export promotion When conducting the market research, the exporter can do some export promotion. Advertisement is a good way of promotion. Advertisement can be made online or on overseas newspapers and magazines. The exporter also can send some brochures and product literature to prospective overseas buyers. What’s more, the exporter should participate in some international trade fairs and exhibitions, introducing their products to the potential customers. Further, exporter should analyze the possibilities of gaining profits, and how big the possibities are. reputed a. 名誉好的, 有名气的 reputed Part Ⅰ