Mission To strengthen the management policy role of the corporate public relations officer by providing a continuous learning forum, and by emphasizing the highest professional standards.

Page Principles  Tell the truth.  Prove it with action.  Listen to the customer.  Manage for tomorrow.  Conduct public relations as if the whole company depends on it.  Realize a company’s true character is expressed by its people.  Remain calm, patient and good-humored.

2005 Executive Committee President Tom Martin Secretary Rich Jernstedt Treasurer Roger Bolton Vice Presidents Kristen Bihary Peter Debreceny Dave Drobis Maril MacDonald Anne McCarthy Jim Murphy At-Large Bill Margaritis Bill Nielsen

2005 Trustees Paul Argenti Richard Badler Ann Barkelew Jack Bergen Angela Buonocore Harris Diamond Greg Elliott Dominic Fry Matt Gonring Harvey Greisman Fred Hill Nancy Hobor John Manfredi Judith Muhlberg Jim O’Rourke Helen Ostrowski Ellen Robinson Ken Sternad Joan Walker Don Wright

2005 Staff Paul Basista, CAE, Executive Director Susan Chin, Executive Assistant Karen Arnold, Communications Director

Mary Elliott, Event Details Group (meeting planning) Gwen Spragg, Gwen Spragg Communications (media relations) Michelle Hinson, Volunteer Bridget Serchak, Volunteer 2005 Admin Support

President’s Report Involvement Interaction Impact

Slate of Candidates Class of 2008 Trustees New Trustees Paul Capelli Valerie Di Maria Thomas J. Kowaleski Renewing Trustees Ann H. Barkelew J. Roger Bolton Angela A. Buonocore Matthew P. Gonring Richard D. Jernstedt Maril Gagen MacDonald James S. O’Rourke, IV, Ph.D.

Class of 2005 Departing Trustees Richard D. Badler John D. Bergen Frederick Wells Hill

2006 Incoming President J. Roger Bolton Senior Vice President Communications Aetna Inc.

Income & Expense Trends Expense Analysis Income Analysis Dues Analysis Development Fund Treasurer’s Report

Financial Trends

GOALS: –Expand service and influence –Maintain dues at a sustainable level ACTION: –Broaden participation in development fund Development Fund

Diamond$10,000 Platinum$ 7,500 Gold$ 5,000 Silver$ 3,000 Bronze$ 2,500 Recognition Minimum$ 500 Giving Levels

Executive Director’s Report New Offices New Staff New Business Alliances Better Surveying Capabilities Improving the Value Proposition

Provide a sense of community and identity Provide opportunities to collaborate, cooperate and help one another, Provide experiences to broaden personal and professional qualifications Provide unique products and services. Key Dimensions

Mission Still Valid To strengthen the management policy role of the corporate public relations officer by providing a continuous learning forum, and by emphasizing the highest professional standards.

Page Principles Are Bedrock  Tell the truth.  Prove it with action.  Listen to the customer.  Manage for tomorrow.  Conduct public relations as if the whole company depends on it.  Realize a company’s true character is expressed by its people.  Remain calm, patient and good-humored.

Stakeholders, Prioritized Tier 1:Members who are Chief Public Relations Officers Tier 2: All other Society members

Conferences & Seminars Reinforce Page Principles Strengthen website as a viable resource Thought leadership “Must Do” Deliverables

Awards & Recognition “Page One” Teleconferences Regional networking events Diversity initiatives Compensation survey PR Coalition leadership “Should Do” Deliverables

Case Study Competition Minority scholarships Internship program “Ambassador” program “Nice To Do” Deliverables

Stakeholders, Prioritized Tier 1:Members who are Chief Public Relations Officers Tier 2: All other Society members Tier 3: Non-Member Chief PR Officers Next level corporate relations execs Tier 4:All other senior PR execs and CEOS of Page member companies

CEOS of non Page member companies Other C-Suite Executives and Boards of Directors Junior PR executives Students at business schools, journalism schools and communications programs. Other Stakeholders & Audiences

To be universally viewed as a credible and respected professional society that helps build trust in corporations and the role they play in society. Thought Leadership Objective