Dr Neryl East
65% of business leaders say reputation management is a top priority for executives
70% of organisations depend on corporate communication/public affairs to manage reputation
Stakeholders have access to mission-critical information about you 24/7 and can disrupt your strategy with a few clicks
We’re now in charge of something we can’t control.
E ssence
A wareness
R elationships
S ystems
Essentials in the reputation economy Agitators: always having oversight of the organisation’s reputation Advocates: encouraging a workforce of superior communicators (reputation ambassadors) Amplifiers: joining the dots on everything the organisation says and does
Dr Neryl East