St Ö ckli United States Presented by Kelly Follett and Sarah Powell

 Demonstrate the value that a new distribution partnership can bring to St Ö ckli  Provide background on Sarah Powell and Kelly Kliman Follett Purpose of Presentation

 Sarah Powell  Owner and Vice President Operations  Responsible for day to day operations and financial management  Kelly Kliman Follett  Owner and Vice President Sales and Marketing  Responsibilities include: Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyze sales and marketing activity against goals Roles and Responsibilities

 Sales Representatives  Will evaluate existing sales representatives and retain those that have consistently met sales targets and have established key dealer relationships  Athlete Relations  Will partner with Scot Schmidt to ensure an effective athlete relations program within US for ski sponsorships and professional endorsements Other Key Personnel

 Current advertising and marketing is limited and does not reach target audience  Limited partnering with dealers to ensure St Ö ckli is preferred product  Limited commitment to providing athletes and professional skiers with product  Limited interest in expanding product distribution beyond skis Initial Observations

 Year 1  Increase Awareness of Brand Focused marketing activities through corporate sponsorship of key ski industry events Support key product demo or evaluation opportunities Ski industry magazines test days Demo days at ski resorts catering to target customers Sponsorship of evaluation days by professional ski instructors and patrol Partner with key resort children’s programs and offer access to children’s skis Opportunities for Growth

 Year 1 continued  Develop Dealer Incentive Program Offer incentives to top dealers to make St Ö ckli preferred ski in shop. For example: Provide reduced cost equipment to store personnel Provide risk sharing plan on overstock items at year end Provide discounts for stocking rental programs with St Ö ckli skis Opportunities for Growth

 Year 2  Expand imports to other St Ö ckli products  Develop additional professional model ski with US based athlete  Evaluate partnership with boot specialty shop for exclusive sale at key resorts  Evaluate opening of St Ö ckli retail outlets Opportunities for Growth

Experience Summary

 Experienced marketing professional and business woman  Business Ventures:  Follett Investment Properties Involved in the buying, selling and improving of manufactured home communities and recreational vehicle resorts across the United States Website:  Kliman Sales A second-generation owned and operated company, Kliman Sales is the premier manufacturers representative serving the wholesale plumbing industry in Northern California and Northern Nevada since 1974 Website: Kelly Kliman Follett

 Experienced product strategist and business woman  Business Ventures:  Expert Conferences, Inc. Provides web-based conferences on the latest trends and regulations related to the development and commercialization of pharmaceutical products Website: Sarah Powell

 Sarah Powell  or   Kelly Kliman Follett   (916) Contact Information