1. Jana Gudurić, 1014/2009 janag87@gmail.com Slobodan Marković, 1039/2009 mi06271@alas.matf.bg.ac.rs University of Belgrade, Faculty of Mathematics, Belgrade

2. Table of contents 1. Executive Summary 2. Business Description and Vision 3. Definition of the Market 4. Description of Products and Services 5. Organization and Management 6. Marketing and Sales Strategy 7. Financial Management 8. Appendices 2/ 12

3. 1. Executive Summary  Gudmar Inc. is software company based in Belgrade, Serbia.  The company is determined to set a new course and its next product will be Smart Language Mediator.  Determined to set a new standards in this field. 3/ 12

4. 2. Business Description and Vision  Primary mission of our company is to allow people to access and use online content and services across language barriers, in their preferred language.  Our main goal is to provide high quality software for translation that will satisfy user needs.  We are determined to expand our company and to expand our field of work.  Our companies main principles is that we will provide our clients with only quality products, services to help our clients and we will always work on improving our products based on the comments of our clients. 4/ 12

5. 3. Definition of The Market  Our market primarily will be people that will be using online services.  We are providing this software for business people, students and others who have difficulties with learning English language.  We currently have a small share of the market with current base of registered users. 5/ 12

6. 4. Description of Products and Services  We provide the market with our software for translation called Smart Language Mediator.  Its main purpose is to provide a quality translation of a text from one language to the other.  Our software will be designed to make translation for all languages that it’s implemented for.  Different approach than the others use. 6/ 12

7. 5. Organization and Management  Gudmar Inc. is a partnership between Ms. Jana Guduric and Mr. Slobodan Markovic. 7/ 12

8. 6. Marketing ad Sales Strategy  One part of the campaign will target specific customers.  The other part will be general one.  Our program will come in 3 different forms: basic, professional and ultimate.  We will start distributing our product freely to the universities for free.  Demo versions.  Advertising campaign on the internet, in the magazines and conferences.  During first four months we will sell our products at half the price in order to promote it. 8/ 12

9. 7. Financial Management  All projected cost and incomes of the first twelve months of business are given in three sheets that are submitted with this document. We have included: Projected balance sheet (1 year forward) Projected income statement (1 year forward) Projected cash flow statement (12 months forward) 9/ 12

10. 8. Appendices  Resumes of key employees.  List of business equipment: 4 working personal computers (one of them is used as a server) 2 company vehicles 2 copy machines 1 fax machine 1 coffee machine 10/ 12

11. Current logo 11/ 12

12. Contact 12/ 12 Jana Gudurić, 1014/2009 janag87@gmail.com Slobodan Marković, 1039/2009 mi06271@alas.matf.bg.ac.rs