KONICA MINOLTA PRINTING SOLUTIONS U.S.A., Inc. magicolor 5450 magicolor 2450 The newest members of the KONICA MINOLTA magicolor line

2 Agenda  What your customers face when deciding to make the move to color printing  magicolor 5450: Incredible value in fast color document printing solution  magicolor 2450: Simple color printing at unmatched quality  Current promotions  Questions

3 How to Submit Questions

4 Making the move to color  Brochures  Proposals  Mailers  Training handouts, manuals  Safety reminders  POS marketing  Reports  Plans, elevations, plats, maps

5 SMB in-house color printing  Compatibility for diverse range of network systems  Compatibility for variety of computing platforms  Support for variety of color printing requirements  Support for standardized page description languages  Support for network management  Sufficient speed, duty cycle, & quality to handle short-run jobs  Assurance that your solution will work  Ease of integration into their environment  Adaptable solutions for almost any color printing job  Assurance that your solution will work  Assurance that your solution will meet their standards  Assurance that they will be satisfied with the performance of your solution What your customer expects:What you expect:

6 5/20 ppm 9600x600 dpi-class Letter/legal Network-ready Windows, Mac, NetWare Color to Fit any Environment magicolor 7300EN 20/20 ppm 9600x600 dpi-class Tabloid, 12x18 Network-ready Windows, Mac Linux $ /27 ppm 9600x600 dpi-class Letter/legal Network-ready Windows, Mac, Linux, NetWare $ /27 ppm 2400x600 dpi Letter/legal Network-ready Windows, Mac, Linux $ /21 ppm 2400x600 dpi Letter Network-ready Windows, Mac, Linux $699* 5/20 ppm 2400x600 dpi Letter/legal Network-ready Windows, Mac, Linux $499 5/20 ppm 2400x600 dpi Letter/legal USB 2.0 Windows $399 NEW magicolor 5450 magicolor 5440DL magicolor 5430DL magicolor 2450 magicolor 2430DL magicolor 2400W $599* NEW Estimated street prices in US dollars. *Manufacturer’s estimated street price after end-user rebate (available for limited time).

7 Why magicolor 5450 Wins!  Best image quality in its class  Outstanding performance in the office  Cost savings that beat out-sourcing

8 magicolor 5450 Color Laser Printer 27 ppm 9600 x 600 dpi-class 256 MB DDR SDRAM / 1024 MB 667 MHz Power PC Windows, Mac, Linux, NetWare PS3, PCL 6, PJL Gigabit Ethernet, USB, Parallel 600 sheets / 1,600 max Up to 8.5 x 14 inches 60,000 prints per month Speed - color Speed - b&w Resolution Memory CPU Compatibility Languages Interfaces Paper input Paper size Duty Cycle $1799 Target Markets: medium-size business, corporate, >50 employees, mar-comm, sales, HR

9 Best image quality in its class  Contone printers use a combination of dithering and dot size control to produce a full range of colors that can be perceived by the human eye. –PhotoART 9600 x 600 dpi = Contone  PhotoArt screening produces 4096 colors per dot –Beautiful colors –Photographic detail –Smooth blends  Simitri toner produces finer dot –More even distribution, clearer lines PhotoART Screening: Great color detail PhotoART Screening: Smooth gradients PhotoART contone technology & Simitri ® polymerized toner

10 polymerized toner  “Simitri” Polymerized Toner generates best print quality  Smaller particle, uniform in size & shape –Produces finer lines, more detailed lines, and better halftones  Creates high transfer efficiency –For low power consumption, less waste toner created, less media dependence  Produces high-quality output on recycled & plain paper, monochrome transparencies –No need for special media for best output PolymerizedConventional

11 Next Generation Print System Architecture  667 MHz Power PC Processor  Proprietary Acceleration Technology ASIC –Contone Screening –Color Transformations –Image Processing  256 MB DDR SDRAM –upgrade to 1024 MB via 2 DIMM slot  First page out in 14.1 seconds

12 PhotoMode magicolor 5450 vs. HP, Dell, Xerox – Best Quality Mode Speed Benchmark*: 14 files – 321 pages 12:0014:0016:0018:0020:0024:0026:0028:0030:0032:0034:0036:0010:00 * As tested by KONICA MINOLTA. Word, Excel, PowerPoint, PDF, PhotoShop, PhotoPaint, and Vector files. Combined printing times from each application. 16 min. 18 sec. 22:00 35 min. (2400 dpi) 24 min. 14 sec. (ImageREt 3600) Dell 5100 Xerox min. 17 sec. MC 5450 HP 4650n 9600 x 600 PhotoArt Outstanding Performance

13 Time is MONEY! It’s 4 o’clock and your customer has 14 employees with a total of 1000 pages to print before 5 o’clock… …when would YOU want to finish?

14 Cuts the Cost of Color SupplyYieldPrice Toner – Black6,000 pages$ Toner – Yellow6,000 pages$ Toner – Magenta6,000 pages$ Toner – Cyan6,000 pages$ Toner – Black High Cap12,000 pages$ Toner – Yellow High Cap12,000 pages$ Toner – Magenta High Cap12,000 pages$ Toner – Cyan High Cap12,000 pages$ Toner Value Kit (C, M, Y)12,000 pages / each$ Transfer Belt120,000 pages$299 Waste Toner Box40,000 pages$29 *B&W cost-per-page based on 5% page coverage. Color cost-per-page based on 20% page coverage. 1.6¢ 9.5¢ Best $

15 How Much Can It Save? C=11% M=6% Y=23% K=31% C=6% M=3% Y=4% K=7%

16 Economical Operation 38.12¢

17 magicolor 5450 Color Laser magicolor 5450HP 4650nXerox 6250N 27 ppm color / 27 b&w 22 ppm color / 22 b&w26 ppm color / 26 b&w PostScript 3, PCL6PostScript, PCL 6PostScript 3, PCL5c Windows, Mac & Linux 9600x600 PhotoArt Contone 3600 ReT2400 dpi 10/100/1000 Ethernet, USB 2, Parallel 10/100 Ethernet, USB 1.1, Parallel 10/100 Ethernet, USB 2, Parallel 256 MB DDR SDRAM std MB max 160 MB RAM std. 544 MB max 256 MB RAM std. 512 MB max Pricing reflects manufacturers’ web pricing as of Prices subject change without notice. $1799 $2099 Competitive Comparison $1499 after $600 rebate, limited time offer.

18 Selling Points  IT management –Robust interface, gigabit support, Emperon architecture provide stable platform and speedy processing that won’t bog down the network  Department management –27 ppm print speed provides production results in-house while giving your team more time to complete reports, proposals, presentations, and any other business documents –Contone PhotoART resolution gives magazine quality on a budget  Executive management –Low cost per page enables attractive cost savings over outsourced printing for short runs

19 Why magicolor 2450 Wins!  Small footprint + simple installation = customer satisfaction  Best quality among small office printers  Full toners included to save customers’ money

20 5 ppm 20 ppm 9600 x 600 dpi Contone 128 MB DDR SDRAM / 640 MB 300 MHz Power PC Ethernet, USB 2.0, Parallel Windows, Mac, Linux, NetWare 200 sheets Up to 8.5 x 14 inches 35,000 prints per month magicolor 2450 Color Laser Printer Speed - color Speed - b&w Resolution Memory Processor Interfaces Compatibility Paper input Paper size Duty Cycle $599 After $100 rebate $599 After $100 rebate Contone Network Color Laser *Price after manufacturer’s rebate. Target Markets: small office, <50 employees, healthcare, real estate, hospitality, retail

21 Why do you think it’s called “SMALL” business? magicolor 2450 delivers 25% more performance in 37% less space! magicolor 2450 Footprint: W16.9” x D19.8” = 334.6” Operation Area: W16.9” x D21.4” = 362.6” HP 2550 Footprint: W18.8” x D26” = 489” Operation Area: W18.8” x D30.8” = 579.4” Consumable Change Paper Set Jam Clear Space Requirement Jam Clear 37% less operation area

22  Pre-installed supplies –4,500 page toner installed –Ensures quick set up  Color-coded toners –Straightforward replacement  Step-by-step instructions –Front cover includes easy-to- follow instructions for replacing supplies $479 value! From Package to Print in MINUTES!

23 magicolor 2450 Color Laser magicolor 2450HP 2550LnDell 3100cn 5 ppm color / 20 b&w4 ppm color / 20 b&w5 ppm color / 25 b&w PostScript 3, PCL6PostScript, PCL 6PostScript 3, PCL6 Windows, Mac, Linux 9600x600 PhotoArt Contone2400 ImageREt2400 dpi 10/100 Ethernet, USB 2.0, Parallel 128 MB DDR SDRAM std. 640 MB max 64 MB RAM std. 192 MB max 64 MB RAM std. 576 MB max 35,000 pages per month30,000 pages per month45,000 pages per month 44 lbs.48 lbs.72 lbs. $599* $ Competitive Comparison $549 *Price after manufacturer’s rebate. Pricing reflects manufacturers’ web pricing as of Prices subject change without notice.

24 Selling Points  Department Management –Small footprint, PhotoART contone resolution give best quality in smallest space –Easy installation, networking, for small businesses without full-time IT personnel  Business Owners –PhotoART contone quality helps your business look big on a small business budget –Small footprint fits anywhere, networking connects to everyone –Full set of high-capacity toners helps cut costs ($479 value)

25 Selling Konica Minolta is Smart!  FREE 5-year technical support for your customers –World class, in-country –Response time: Less than 60 seconds!  Excellent profit margins for you –Simple program, better results  Not competing with retail –Distributed through channel only

26 Summary  Economical color for entire business  Short-run production in-house saves money  PhotoART contone resolution  Full networking included  Small footprint, small budgets  High-cap toners included  PhotoART contone resolution  Full networking included Target Markets: medium-size business, corporate, >50 employees, mar-comm, sales, HR Target Markets: small office, <50 employees, healthcare, real estate, hospitality, retail

27 Selling Tools – Download Today!  Sales/Tech Guides  Competitive comparisons  TCO calculators  Printing Cost Comparison  Digital images  Spec sheets  Brochures  Presentations

Thank you for your attention! SAVE THE DATE Next webinar: July 14 Making More Money with the New Konica Minolta Partner Program