By: Emily England

What is going on in this photograph?

Background Information In the picture it’s explaining that there’s no time to waste when there’s an emergency and our ecosystem is in danger so why are we stalling? WWF Stands for the World Wildlife Fund and their purpose is to save the planet by conserving the world’s natural resources. They work with over 100 countries trying to conserve 15 of the world’s most ecologically important regions by protecting and restoring species and their habitats, being the voice for creatures that have no voice, and by involving action at every level from local to global. WWF’s main goal is to build a future where human needs are met in harmony with nature. In the picture it’s explaining that there’s no time to waste when there’s an emergency and our ecosystem is in danger so why are we stalling? WWF Stands for the World Wildlife Fund and their purpose is to save the planet by conserving the world’s natural resources. They work with over 100 countries trying to conserve 15 of the world’s most ecologically important regions by protecting and restoring species and their habitats, being the voice for creatures that have no voice, and by involving action at every level from local to global. WWF’s main goal is to build a future where human needs are met in harmony with nature.

Is the visual weight on one side of the photograph about the same as the other?

The visual weight is equally balanced. Everything in the picture is really dark and in the top left corner and the bottom right corner, the lighting is bright. It’s trying to highlight the main parts of the picture. In the top corner where you see sunlight, it’s trying to pull your attention to the wrecked car in the background. In the bottom corner they use the white of the ambulance and yellow on the paramedics suits to draw your eye to the paramedics “taking their time” while there’s obviously urgent need for them right down the road.

When you crop the picture, does it give it a different meaning?

Yes… yes it does. When you crop out the image of the wrecked vehicle, you don’t see the need for the paramedics so seeing them take their time isn’t really an issue. The whole point of the picture is to prove the point that when there’s an urgent situation, we typically know better than to just take our time to help it.

Who is the intended audience?

The intended audience is directed towards people who exploit the environment. The advertisement tries to make people who don’t take care of the environment come to a realization of how important protecting it is. The organization WWF also tries to reach out to forest managers, conservation practitioners, and investors that will want to help the cause.

What is the ethical appeal of the photo?

The ethical appeal is the panda logo in the bottom corner saying WWF which stands for the World Wildlife Fund. This organization has used the panda as their symbol since WWF was founded in 1961 because pandas are an endangered species and now there are fewer than 1,600 pandas in the wild. Today, WWF’s trademark is recognized as a universal symbol for the conservation movement.

What is the logical appeal of the photo?

The logical appeal is that if we don’t act now and start protecting our planet, nature is going to be destroyed. We act fast for urgent situations like car wrecks or medical attention and our nature is in a state that needs to be helped so why are we not acting fast to protect our planet.

What is the emotional appeal of the photo?

The emotional appeal is the fact that there’s a car wrecked in the background of the picture and it’s on fire so there are obviously people in there that are needing urgent medical attention. This brings out a sad emotion to the viewer but then in when you see the ambulance and the paramedics just chilling, taking their time it makes you sort of angry and confused on why they aren’t rushing to help the victims that are right down the road.

World Wildlife Fund. Advertisement. Blogged. N.p., n.d. Web. 24 Oct "About Us." Wildlife Conservation, Endangered Species Conservation. N.p., n.d. Web. 31 Oct