User Experience in Web 2.0 World ! The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2006 Swarraj Kulkarni Principal Architect – Cognizant

People's behavior makes sense if you think about it in terms of their goals, needs, and motives. - Thomas Mann Ahajokes.com

Overall Presentation Goal The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2006 What will we discuss? Web 2.0 : Social Sphere Changing face of User Experience (UX) Web 2.0 Promises related to UX User Experience in Web 2.0 world! Challenges What Architects must know?

Web 2.0 – Social Sphere

User Experience (UX) User Experience, often abbreviated UX, is a term used to describe the overall experience and satisfaction a user has when using a product or system. It most commonly refers to a combination of software and business topics, such as selling over web, but it applies to any result of interaction design - Wikipedia

UX in plain English Overall impression and feelings that person has while using any application.

Beating the expectations!

UX Design UX Design PsychologyAnthropology Computer Science Graphic Design Industrial Design

User Centered Design  Interaction Design  Information Architecture  Usability  Human computer Interaction  Human Factors Engineering  User Interface Design

The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2006 User Experience in Web 2.0 world!

Web 2.0 promises related to UX  Convenience  Precise information access  Rich user interface  User act as co-developer & will be in command  Quick and effective means to express feelings  Multi device support If we consider these promises as backbone and sub-categorize the user experience requirements for social software under web 2.0 world, we get this high level picture for UX 2.0 …

User Experience in Web 2.0 world!

Social / Professional Networking 1. Connecting people online 2. Efficient search 3. Help in decision making 4. Tag your choices 5. Export / Import data 1. Connecting people online 2. Efficient search 3. Help in decision making 4. Tag your choices 5. Export / Import data 1.Connect to equal minded people 2. Maintain contact information 3. Get updated profiles through mail 1.Connect to equal minded people 2. Maintain contact information 3. Get updated profiles through mail

Simplicity ? ?

Personalization

Search

Search (Cont)

Social book marking  Users store lists of Internet resources that they find useful  These lists can be accessible to the public by users of a specific network or website  Other users with similar interests can view the links by topic, category, tags, or even randomly

Rich User Interface

The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2006 Challenges in meeting Web 2.0 User Experience expectations

UX 2.0 : Challenges  UX 2.0 definition is still maturing  Use from any user at any time through any channel  UX 2.0 is difficult to measure and quantify  Data input = Data output. How to control data input quality?  Only small % participate in data enrichment. Most are visitors  Domain/Device specific W2 apps/UX guidelines still evolving  Wide technology stack. Good enough to confuse Architects  Overall application security while meeting UX is challenging  Enterprise 2.0 UX expectations different than general UX 2.0  Rapid development. Where is the standardization?  Difficult to convince that Web 2.0 != AJAX

The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2006 What Architects must know about UX 2.0

What Architects must UX 2.0?  What is the primary objective? What are the goals?  Who is the targeted user base?  What is RoI of the considered usability approach?  Available technology options  Failures from other Web 2.0 applications  How to avoid hype?  Adopting Web 2.0 in the enterprise is not easy  Enterprise 2.0 success stories are yet to come

Tips for improving UX 2.0  Explore alternatives. Collaborate ideas  Check what competitor is doing. Think different  Start with small but be sure  Remember – user is co-developer, too  Experience on your own. You are providing answers not alternatives  Simple but working solution would win

References  Wikipedia  UX Articles from Paradyme  Peter Morville’s blog/ articles  Articles from Centernetwork.com  Blog posts from goodexperience.com

Thank You! The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2006 You can design for all of the people some of the time. You can design for some of the people all of the time. But you can't design for all of the people all of the time. - William Hudson