Quarterly Business Review Sunoco A Plus Calendar year of 2012, Q1 2013 November 19 th, 2012.

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Presentation transcript:

Quarterly Business Review Sunoco A Plus Calendar year of 2012, Q November 19 th, 2012

Neuro – Quarterly Business Review Customer Overview 720 stores ME, NH, VT, MA, NY, PA, NJ, DE, MD, VA, NC, SC, FL Wendy Lyman, Category Mgr. Business began April/May ’12 Promotional calendar included Currently My largest C-Store Account on East Coast Neuro positioned (5) Five Sku’s ( Sonic, Sleep, Bliss, Sun, Trim) Opportunity to gain additional Sku’s (Passion) Call frequency Quarterly, monthly phone/ contact 2012 Review-Customer Insights Sunoco A Plus

Neuro – Quarterly Business Review Trading Area- Sunoco A Plus

Neuro - Quarterly Business Review August/Sept/Oct 5.9 VPO Average and an Average of 507 stores purchasing. YTD October ’12 (7 MThs) Revenue $600,569 (5) Sku’s Average Revenue Per Sku $120,114 YTD October ’12 (7 MThs) Revenue $600,569 (5) Sku’s Average Revenue Per Sku $120,114 YTD VPO 4.94 cases with an avg. of 481 stores purchasing Canada Dry YTD % Sales Mix YTD Profitability Current Quarter VPO YTD (7 MThs) VPO 2012 Review-Sales Insights

Neuro - Quarterly Business Review Rewards Flyer Cold Rewards Presence 2012 Review-Account Activation

Neuro - Quarterly Business Review 2012 Review-Promotional Calendar (8) Weeks Gas Rewards Sept/Oct 2012 Everyday Single $ JanuaryFebruaryMarchAprilMayJuneJulyAugustSept.OctNov.Dec. $2.69 $2.69 with $0.10 Gas Reward $2.69 with $0.10 Gas Reward $2.69

Neuro - Quarterly Business Review 2012 Review-Current YTD Sales Summary Scan Data by sku and store count data that Sunoco Can provide from Company Operated Locations. 291 location----Sonic-.43 units per day 319 locations---Bliss-.48 units per day 217 locations---Sleep-.34 units per day 248 locations---Trim-.22 units per day 105 locations---Sun-.20 units per day Rewards Data- First 3 weeks of August vs. First 3 weeks of September during rewards 291 Stores Selling Sonic- +145% 319 Stores Selling Bliss- +87% 248 Stores Selling Trim +223% 217 Stores Selling Sleep +95% 105 Stores Selling Sun +208%

2013 Quarterly Business Planning Sunoco A Plus Quarter 1, 2013 November 19 th, 2012

Neuro – Quarterly Business Planning o 2013 Plan Volume 25,000. o Frequency weeks in Value 8 ≤ 2/$4 8 $2.69 with gas rewards Value 36 $2.69 o Distribution 5 Set 6 for Success Sunoco A Plus o Gas rewards o Conquer the Cold Vault- Eye to Arm o Passion is being Considered for Authorization

Neuro - Quarterly Business Planning 720 stores 50,400 total units/4200 cs. 70 unit per store average/5.8 cs. 720 stores 50,400 total units/4200 cs. 70 unit per store average/5.8 cs. No Activity booked as of yet as 2013 proposals are being reviewed. Retail $2.69 $135,576/720 Stores 5 Sku’s $27,115 per Sku Retail $2.69 $135,576/720 Stores 5 Sku’s $27,115 per Sku Rack program was presented to run with TPR and being considered QTD VPO Projections QTD Profitability QTD Frequency/Calendar QTD Affinities/Core 6/Plus 1 Sunoco A Plus

Feature Promotion 16 weeks of Activity was presented 8 weeks TPR 8 weeks Gas rewards Signage will be developed by Neuro/ Sunoco for all activities In Store Mthly contact w/ Category Mgr. Semi-Annual Business Review Monthly Communications between distributor network Monthly communications with Sunoco management teams. Customer Activation Consumer Engagement Working w/ Aaron Squire to develop Web interaction Social Media interaction Radio programs Promo/Demo’s Customer Appreciation 2013 Vendor Show Neuro - Quarterly Business Planning Sunoco A Plus