Chapter 7 Mobile Commerce— The Business of Time

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Presentation transcript:

Chapter 7 Mobile Commerce— The Business of Time

Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)

What Is M-Commerce? Nets: Internet, Intranet, wireless M-commerce is e-Commerce over wireless network Transmission of user data without wires

Wireless Devices Cell Phone PDA (Personal Digital Assistant) Wireless Email Devices (Blackberry)

A PDA Example

Why Wireless? M-commerce offers several benefits: Convenience Flexibility Efficiency Anytime, anywhere access

Why Wireless Standards? Standards = protocols Wireless network sharing Example: Roaming -> win-win Win for user: use of wireless device (cell) Win for wireless providers

Two Wireless Protocols Standard for wireless networking Standard for computer applications running on the wireless networks

Wireless LAN The most common standard for wireless networking is Wireless Local Area Networks, or WLAN WLAN design is flexible and is becoming cheaper to deploy, but it travels only 150 feet Wi-Fi and Bluetooth

Wireless Application Protocol (WAP) The protocol for wireless applications An open, global, industry-wide mobile specification for wireless network architecture; application environment and a set of communication protocols

How WAP works?

WAP Limitations (opportunities) Low-power Small screens with questionable clarity Limited device memory Small keypads and no mouse Questionable connections for reliability High latency before making the connections.

Exercises What is the business transactions in a non-PC environment? – m-Commerce What is the most obvious benefit of Wireless Web? - time Other benefits – convenience, flexibility What creates personalized user experience for m-Commerce? – location

Summary What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)