Download presentation
Presentation is loading. Please wait.
Published byAubrey Hopkins Modified over 8 years ago
1
M-COMMERCE Group 3 Amy Ruble, Marva Holiday, D. J. McBride, Josh Hamm
2
What is M-Commerce? The use of any portable electronic device that allows information interaction that leads to the transfer of new information. The use of handheld wireless devices to communicate and transact via high-speed connection to the internet.
3
What does M-Commerce do? It helps consumers keep track of their net worth while using on-line options with their financial institution like investments and transfers. It helps consumers with shopping, travel and entertainment.
4
Benefits to Businesses Consumer has access to the business 24 hours each day. Fewer employees on the floor. Increased revenue even when store is closed. Customer satisfaction.
5
M-Commerce Devices Cell Phones PDA’s Blackberries Laptop Computers
6
Who’s using M-Commerce? More than 48 million users in the US alone! This results in a market in excess of $40 billion.This results in a market in excess of $40 billion. Up to $60-80 billion worldwide.Up to $60-80 billion worldwide.
7
One day in the life of a marketing professional. Wakes to alarm on cell phone. Checks e-mail. PDA has reminders set for appointments. GPS service in vehicle. Bluetooth for phone service in vehicle.
8
M-Banking Broadens business by allowing customers to access account information. Customer has the ability to perform transactions when the banks are closed.
9
Travel Check arrival and departure times. Ticket-less service. On-line ticket purchase.
10
Benefits of M-Commerce Customer satisfaction Cost savings New business opportunities
11
Other Advantages for Businesses Automating sales Improving customer service Competitive advantages
12
Conclusion Growing popularity of M-Commerce Commonly used Devices Benefits to Businesses Benefits to Customers Future of M-Commerce
Similar presentations
© 2024 SlidePlayer.com Inc.
All rights reserved.