Project part-financed by the European Union Innovation and knowledge based city marketing in Stockholm Irena Lundberg/Maria Hinas City of Stockholm

Project part-financed by the European Union Marketing focused on investment promotion Mission to develop and market Stockholm as a destination of choice for new businesses and visitors Focus on fast regional growing high-tech sectors importance of strong financial market attractive city developments growing market for construction and infra companies highly educated and skilled work force sustainability, quality of life

Project part-financed by the European Union Stockholm Business Alliance Formed by 43 municipalities in the Stockholm-Mälar region –Over 3 million inhabitants –More than 50 % of Sweden’s total R&D capacity –25 % of the Swedish economy –Strongest region in Sweden –Leading financial centre –Site of the Nobel prize  Joint marketing, branding and service development under one brand: Stockholm the Capital of Scandinavia

Project part-financed by the European Union Strong knowledge base 6 universities, 18 university colleges 6000 scientists, 8900 PhD students, > students World-known research institutes 2 university hospitals Knowledge- based clusters Centre of innovation with world-class ICT One of Europe’s biggest biotech clusters Largest financial market in Scandinavia Main concentration for Media and Marketing Centre of Creative Industries Emerging Clean Tech cluster A strong knowledge region in the BSR