ITS ePrimer Module 14: Emerging Opportunities and Challenges September 2013 Intelligent Transportation Systems Joint Program Office Research and Innovative Technology Administration, USDOT

2 U.S. Department of Transportation Instructors Eva Lerner-Lam, F. ITE, M.ASCE President Palisades Consulting Group Tenafly, NJ, USA Nathan E. Keyes, A.M.ASCE Associate Researcher Palisades Consulting Group Tenafly, NJ, USA

3 U.S. Department of Transportation Learning Objectives  Present an overview of a“strategic framework”for the “next generation”of ITS  Describe what drives emerging ITS applications  Identify some potential“game changers”and the opportunities and challenges they present

4 U.S. Department of Transportation Purpose 1.How does ITS fit into a society's efforts to achieve its vision and goals? 2.What emerging ITS applications can help? 3.What game changers can facilitate or threaten those applications? 4.How can we learn more about emerging ITS applications?

5 U.S. Department of Transportation Introduction  Previous Generation of ITS: □ Developed a National System Architecture, standards and protocols □ Focus was on INFRASTRUCTURE  Next Generation of ITS: □ Consumer demand-driven □ Rapid technology developments □ Subject to disruptive “game changers”

6 U.S. Department of Transportation A Strategic Framework for ITS  Vision  Goals  Applications  Enabling Technologies  Financial, Legal, Regulatory, Security, and Insurance Regimes

7 U.S. Department of Transportation Strategic Framework for ITS

8 U.S. Department of Transportation A Framework for the Next Generation of ITS  VISION: A prosperous, sustainable society, supported by a multi-modal, integrated, intelligent transportation system operating with optimal efficiency and effectiveness within a system of systems

9 U.S. Department of Transportation The Role of ITS in Achieving Society's Vision and Goals (Lerner-Lam and Keyes) Travelers

10 U.S. Department of Transportation A Framework for the Next Generation of ITS  GOAL: Make vehicles, infrastructure, and travelers smarter to improve mobility and safety, save energy, and reduce society’s carbon footprint.

11 U.S. Department of Transportation A Framework for the Next Generation of ITS  Applications: Using Technology to Achieve Our Goals □ Infrastructure Applications □ Vehicle Applications □ Traveler Applications

12 U.S. Department of Transportation The Emerging Role of the Entrepreneur as a Key Partner in the Development of ITS Applications (Lerner-Lam)

13 U.S. Department of Transportation A Framework for the Next Generation of ITS  Enabling Technologies: The Engines That Drive ITS Applications Smartphones and crowdsourcing have made infrastructure-sourced traffic information obsolete. Free data interface standard from Google ® makes real-time transit data available to app developers. Source: Waze Inc 2013 Source: Copyright Metropolitan Transportation Authority (used with permission)

14 U.S. Department of Transportation A Framework for the Next Generation of ITS Financial, Legal, Regulatory, Security, and Insurance Regimes

15 U.S. Department of Transportation Emerging Opportunities and Challenges: Potential Game Changers 1.DSRC decisions by NHTSA in 2013 and Smart devices as probes and drones in the future connected transportation system 3.Location-Based Social Networking (LBSN) 4.Spectrum scarcity and future communications technologies (e.g., 5G, etc.) 5.Cloud Computing

16 U.S. Department of Transportation Emerging Opportunities and Challenges: Potential Game Changers 6.Smart Driving Cars 7.High Market Penetration of Smart Devices with GPS 8.VMT-based User Fees for Transportation Facilities 9.Pay How You Drive (PHYD) Insurance Policies 10.Cyber Vulnerabilities

17 U.S. Department of Transportation 1. NHTSA's DSRC Decisions in 2013 and 2014 Why is this a game changer?

18 U.S. Department of Transportation 1. NHTSA’s DSRC Decisions in 2013 and 2014 What are the Opportunities and Challenges?

19 U.S. Department of Transportation 2. Smart Devices as Probes and Drones Why are smart devices as probes and drones potential game changers?

20 U.S. Department of Transportation 2. Smart Devices as Probes and Drones What are the Opportunities and Challenges?

21 U.S. Department of Transportation 3. Location-based Social Networking (LBSN) Why is Location-based Social Networking a potential game changer?

22 U.S. Department of Transportation 3. Location-based Social Networking (LBSN) What are the Opportunities and Challenges Presented by Location-based Social Networking?

23 U.S. Department of Transportation 4. Spectrum Scarcity and Future Communications Technologies Why is Spectrum Scarcity a potential game changer?

24 U.S. Department of Transportation 4. Spectrum Scarcity and Future Communications Technologies What are the Opportunities and Challenges of Spectrum Scarcity?

25 U.S. Department of Transportation 5. Cloud Computing (Illustration by Sam Johnston) Why is Cloud Computing a potential game changer?

26 U.S. Department of Transportation 5. Cloud Computing (Illustration by Sam Johnston) What are the Opportunities and Challenges posed by Cloud Computing?

27 U.S. Department of Transportation 6. Smart Driving Cars Why are Smart Driving Vehicles a potential game changer?

28 U.S. Department of Transportation 6. Smart Driving Cars What are the Opportunities and Challenges of Smart Driving Vehicles?

29 U.S. Department of Transportation 7. High Market Penetration of Smart Devices with GPS Why are Smart Devices with GPS game changers ?

30 U.S. Department of Transportation 7. High Market Penetration of Smart Devices with GPS What are the Opportunities and Challenges of Smart Devices with GPS?

31 U.S. Department of Transportation 8. VMT-based User Fees for Transportation Facilities Why are VMT-based User Fees for Transportation Facilities a potential game changer?

32 U.S. Department of Transportation 8. VMT-based User Fees for Transportation Facilities What are the Opportunities and Challenges of VMT-based User Fees?

33 U.S. Department of Transportation 9. Pay How You Drive (PHYD) Insurance Policies Why is this a potential game changer?

34 U.S. Department of Transportation 9. Pay How You Drive (PHYD) Insurance Policies What are the Opportunities and Challenges for PHYD Applications?

35 U.S. Department of Transportation 10. Cyber Vulnerabilities Source: Why are Cyber Vulnerabilities a potential game changer?

36 U.S. Department of Transportation 10. Cyber Vulnerabilities What are the Opportunities and Challenges of Cyber Vulnerabilities? Source:

37 U.S. Department of Transportation Summary  The next generation of ITS builds on the foundations and tools established by the previous generation of ITS.  It will be driven by Vision and Goals, enabled by Emerging Technologies, undergirded by Insurance, Regulatory, and other Regimes, and demanded by an ever-growing population of Travelers seeking smarter ways to increase mobility.

38 U.S. Department of Transportation Summary (cont’d)  Along the way, there will undoubtedly be sudden, unexpected events (“black swans”) that will create both opportunities and challenges for a broad community of transportation professionals in the public and private sectors  Anticipating these events, and staying nimble and willing to learn and adapt, will help the transportation professional stay ahead in this rapidly developing field.

39 U.S. Department of Transportation References  Federal:  State:     

40 U.S. Department of Transportation References (cont'd)  Industry:    &v=5XXypu3dVPM &v=5XXypu3dVPM 

41 U.S. Department of Transportation References (cont'd)  Academia: ctSheet/index.html ctSheet/index.html  

42 U.S. Department of Transportation References (cont'd)  Professional Associations:  American Association of State Highway Transportation Officials:  Institute of Electrical and Electronic Engineers:  Institute of Transportation Engineers:  International Bridge, Tunnel and Turnpike Association:  Society of Automotive Engineers:

43 U.S. Department of Transportation References (cont'd)  Media:    

44 U.S. Department of Transportation Review Questions 1.What role can the next generation of ITS play in helping society to achieve its Vision and Goals? 2.What emerging developments may change the direction of current ITS policies and investments? 3.What sector is playing a much larger role in the next generation of ITS than it did in the previous generation? 4.How can a transportation professional stay up to date with rapidly evolving developments in ITS?