©2013 The McGraw-Hill Companies, Inc. All rights reserved MCOM 01, Spring 2014 February 24, 2014

©2013 The McGraw-Hill Companies, Inc. All rights reserved Cable, Satellite, and Internet Television

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Cable 1950’s  Signal access areas  Imported signals  Audiences siphoned  Satellite TV 1970’s  New delivery system  Cable channel delivery  Direct Broadcast Satellite (DBS)  Cable Television Consumer Protections  Protection from rate increases  Retransmission consent

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Telecommunications Act of 1996  Telephone companies can enter cable business  Cable companies can enter telephone business  Video on the Web  Slow initial growth  Apple’s iPod

©2013 The McGraw-Hill Companies, Inc. All rights reserved Bloggers  As of December 2009, the FTC requires bloggers who get freebies or payments for online content to disclose gifts and compensation to readers. Browsing a bunch of legal code is not our idea of a good time, but if companies send you free products (and really, who doesn’t like free stuff?), you should have a basic disclosure policy for your site.FTC  1. A list of the ways you earn compensation–usually in the form of gifts and money–from your site. This could include advertising, product reviews, affiliate programs, etc.  2. Whether or not your content is influenced by advertisers. If you post about certain topics, shops, or products solely because you’re being compensated to do so, that should be clearly stated. It is considered ethical to mark those posts as “Sponsored” or “Paid content.”  3. If and how your opinion–not your content, but the way you feel about it–is influenced by paid advertisers or free gifts. If an advertiser is telling you what to say or insisting you use certain keywords in an editorial post, your “opinion” is being influenced. This is strongly discouraged because it’s often the result of a blogger being taken advantage of by a company. It’s best to say no to these types of offers!  4. Whether any affiliations–your employer, organizations you’re a part of, financial interests, family ties–influence your content and opinions. Many bloggers list the organizations and brands that might present a potential conflict of interest in the disclosure policy.

©2013 The McGraw-Hill Companies, Inc. All rights reserved ate_policy  This policy is valid from 14 February 2013  This blog is a personal blog written and edited by me. For questions about this blog, please contact Joe Blogs at dot.com.  This blog does not accept any form of advertising, sponsorship, or paid insertions. We write for our own purposes. However, we may be influenced by our background, occupation, religion, political affiliation or experience.  The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network. Those advertisements will be identified as paid advertisements.  The owner(s) of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely the blog owners. If we claim or appear to be experts on a certain topic or product or service area, we will only endorse products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.  This blog does not contain any content which might present a conflict of interest.

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Mobile Media & Apps  Corporate apps growing  User Generated Content  Increasing  YouTube  News & weather  Facebook and Twitter feedback  Unprofessional/unreliable  Social Media  Program Promotion  Interactivity

©2013 The McGraw-Hill Companies, Inc. All rights reserved Ownership of Cable and Satellite TV  The ownership trend has geared towards consolidation.  Comcast acquired the assets of AT&T Broadband in 2002 to become the largest provider.  Runner up, Time Warner Cable.

©2013 The McGraw-Hill Companies, Inc. All rights reserved 6 basic sources of programming for a local system  Local Origination  Local Broadcast Television Stations  Superstations  Special Cable Networks  Pay Services  Pay-per-view and video on-demand

©2013 The McGraw-Hill Companies, Inc. All rights reserved Microcasting  Sending a message to a small group of interested people.  Highschoolplaybook.com  Fergusen Funeral Home

©2013 The McGraw-Hill Companies, Inc. All rights reserved Economics of Online Video  1. Subscription fees  2. Merchandising  3. Advertising  4. Some combination of the above  This model used by Netflix.com, MLB.tv, and many porn sites.

©2013 The McGraw-Hill Companies, Inc. All rights reserved Cable, Satellite and internet TV audiences  More than 85% of American households get their television from either a cable or satellite provider.  Subscribers are:  Younger  More affluent  Have children

©2013 The McGraw-Hill Companies, Inc. All rights reserved Nielsen  Nielsen provides rating data for cable/satellite networks. Ratings for online video-sharing sites are provided by companies that measure Internet usage.

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Cable Subscribers Rent Box  Consumers Pay Extra  Target/Niche Audiences

©2013 The McGraw-Hill Companies, Inc. All rights reserved

 Head End  Distribution System  House Drop

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Local Cable Operator  Local stations  Local origination  National Cable Networks  CNN & ESPN etc.  Pay services (tiers)  Pay-per-view  Local Cable Income  Subscriptions fees  Local advertising  Pay-pre-view

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Local Cable Expenses  Programming fees  Infrastructure  National Operators  Originate production  Distribute movies  Syndicated programs  National Operators Revenue  Advertising  Carriage fees  Subscription fees  Video on Demand  Huge server

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Structure: Satellite TV  Content providers  Broadcast center  Geosynchronous satellite  Satellite receiving dish

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Programming and Financing: Satellite  No local origination  Same entertainment as cable  Subscription fees

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Ownership of Cable and Satellite  Consolidated corporations

©2013 The McGraw-Hill Companies, Inc. All rights reserved

 Microcasting is to a small group  Narrowcasting is targeting an audience  Broadcasting is mass audience

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Subscription Fees  Merchandising  Advertising

©2013 The McGraw-Hill Companies, Inc. All rights reserved  Nielson and comScore Reports

©2013 The McGraw-Hill Companies, Inc. All rights reserved TWELFTH EDITION JOSEPH R. DOMINICK END CHAPTER 12 OVERVIEW Cable, Satellite, and Internet Television