CSN From Lean & Mean to Lean & Meaningful CSN From Lean & Mean to Lean & Meaningful Frans van der Reep London, May 15th 2009 Somesso Frans van der Reep London, May 15th 2009 Somesso

What happens in Western Society? Push orientedPull oriented TOPDOWN ICT PLANNING MARKETING TOPDOWN POLITICS LINUX / WIKI /CSN PROTOTYPING SALES COURTS OF JUSTICE NEWSPAPER © F. van der Reep EUROPEAN RULING PRIVATE INITIATIVES REFERENDUM INNOVATION PLANNING

What happens in the business arena? Push orientedPull oriented Focus on continuity Rule based behaviour Focus on flexibility Principle based behaviour © F. van der Reep Big companies Small companies

“virtual fosters physical” © F. van der Reep Trends: CSN creates the personal age Back to the Middle Ages and tribes? Inside is outside If you’re not seen, you’re off From rule based to principle based decisionmaking The game is about flexibility, not continuity The web turns everyone into an entrepreneur: Back to the Middle Ages and tribes? Inside is outside If you’re not seen, you’re off From rule based to principle based decisionmaking The game is about flexibility, not continuity The web turns everyone into an entrepreneur:

OUTSOURCING CORE EXCELLENCE BPM OPERATIONAL EXCELLENCE Who’s my PAL COMMUNICATIONAL EXCELLENCE MANAGEMENT & CONTROL CONTROL EXCELLENCE © F. van der Reep simplecomplex dynamic environment static environment Recognise and accept diversity& subcultures

Core, Control and Operational Excellence are for sale. Copy and past processes, activities and assets. Therefore no space lasting differentiation. Communicational excellence isn’t. If your company has it, you are 2-5 years ahead of your competitors. Building communicational excellence is a long-term “cultural” process. Therefore very hard to copy and a lot of space for differentiation. CSN is an investment in communicational excellence Just to think about

© F. van der Reep simplecomplex CAMOUFLAGE Accept multiple viewpoints Stand up

Place: Maintainer, focus on what is known Space: Entrepreneur, focus on what is not known visible certain static invisible uncertain dynamic Right Practice Control Hold grip Best Practice Enlarge quantity Shared Practice Outsourcing Delegate Next Practice Enhance Relationships Trust “ Space” and “Place ”

Place: Non- assertive” Space: “assertive” “closed” “open” Right Practice Control Hold grip Best Practice Enlarge quantity Shared Practice Outsourcing Delegate Next Practice Enhance Relationships Trust Personality mapping

SIMPLECOMPLEX DYNAMIC WORLD STATIC WORLD European 3C segmentation examples Functional Cost Saver Outsourcer Flexible Source: Peter van den Heuvel, Frans van der Reep company segmentation based on research data or estimation 3C

The difference between just working together driven from parallel self-interest and real cooperation is 30% cost © F. van der Reep Invitation from Survival of the fittest to Survival of the most cooperative Develop the talent to spot talent Regard your colleagues as entrepreneurs Find your PAL: trust crowd sourcing and corporate social networking Connect the various matching principles in the company Connect and cooperate are key from Survival of the fittest to Survival of the most cooperative Develop the talent to spot talent Regard your colleagues as entrepreneurs Find your PAL: trust crowd sourcing and corporate social networking Connect the various matching principles in the company Connect and cooperate are key The difference between just working together driven from parallel self-interest and real cooperation is 30% cost

Topperformers are not competitive Just to think about What drives you?

Back to the The Human Age. So…… The difference between just working together driven from parallel self-interest and real cooperation is 30% cost Get ready to get real Accept multiple view points Be teacher as well as student Avoid tunnelvision. Dialogue prevents misjudgments Always thank your friends Implement and use social media: ‘big companies’ should feel as ‘small companies’, especially for the customer. Principle based management. Human centered ICT Accept multiple view points Be teacher as well as student Avoid tunnelvision. Dialogue prevents misjudgments Always thank your friends Implement and use social media: ‘big companies’ should feel as ‘small companies’, especially for the customer. Principle based management. Human centered ICT © F. van der Reep

Cooperation is a personal decision Be transparant, consequent and clear in your intentions © F. van der Reep