1 Calendar of Communications Activity Suzanne Weldon Director of Marketing and Communications Sponsor Summit Monday, December 10 th 2001

2 Activity for Jan 2002 ActivityTimingWhoPRMedia/ Point of Sale Website Launch Week One GOC Berlitz Media One Photocall Press Release

3 Activity for Jan 2002 ActivityTimingWhoPRMedia/ Point of Sale Shell Golf Announcement Golf Week Two ShellPress Event Photocall Press Release

4 Activity for Jan 2002 ActivityTimingWhoPRMedia/ Point of Sale Coin Collection MonthBank of Ireland Shell Toyota TV Adv Point of Sale

5 Activity for Jan 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthO’BriensCoin Boxes in-store Photography Competition

6 Activity for Jan 2002 Launch of Volunteer Programme ActivityTimingWhoPRMedia/ Point of Sale Launch of Volunteer Programme 31 st JanO’BriensMedia Event Photocall Press Release TV Radio Press adv Website Point of Sale

7 Activity for Feb 2002 ActivityTimingWhoPRMedia/ Point of Sale Coin Collection Up to 9 th Feb Bank of Ireland Shell Toyota Point of Sale

8 Activity for Feb 2002 ActivityTimingWhoPRMedia/ Point of Sale Volunteer Programme MonthO’ BriensOngoing

9 Activity for Feb 2002 Launch of School Enrichment Programme ActivityTimingWhoPRMedia/ Point of Sale School Enrichment Programme (Phase One) Week Four GOC An Post Event for Education Establishment Educational Supplements

10 Activity for Feb 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthO’BriensCoin Boxes in-store Photography Competition

11 Activity for March 2002 ActivityTimingWhoPRMedia/ Point of Sale Volunteer Programme MonthO’BriensOngoing

12 Activity for March 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthO’BriensWorld’s Tallest Sandwich Olympia Concert (tbc) Photography Competition

13 Activity for March 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising Week Four Rehab Other Sponsors Photocall Press Release Launch of Games Lottery Ticket

14 Activity for April 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising TBCO’BriensGala Ball/Auction

15 Activity for April 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising Week Two GOC An Post Various Sponsors Late Late Show Prize Giveaway (tickets to be purchased in An Post Outlets)

16 Activity for April 2002 Launch of Families Programme ActivityTimingWhoPRMedia/ Point of Sale Launch of Families Programme Week Four GOC Toyota Press Event Photocall Press Release TV and Radio adv Website In-dealership

17 Activity for April 2002 ActivityTimingWhoPRMedia/ Point of Sale Sponsors Summit Week Four GOC All Sponsors

18 Activity for May 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising 5th, 6th and 7 th May Ordnance Survey Collection Boxes Programme Sales Celebrity Drivers

19 Activity for May 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthO’BriensCoin Boxes

20 Activity for May 2002 ActivityTimingWhoPRMedia/ Point of Sale Families Programme MonthGOC Toyota TV and Radio adv Website In-dealership

21 Activity for May 2002 ActivityTimingWhoPRMedia/ Point of Sale Launch of National Games SO Ire GOC Eircom Press Releases Photocall

22 Activity for June 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthO’BriensCoin Boxes

23 Activity for June 2002 ActivityTimingWhoPRMedia/ Point of Sale Families Programme MonthGOC Toyota Website In- dealership

24 Activity for June 2002 ActivityTimingWhoPRMedia/ Point of Sale Special Olympics Ireland 19 th to 23 rd SO Ire GOC Eircom Press Releases TV Coverage

25 Activity for July 2002 ActivityTimingWhoPRMedia/ Point of Sale Head of Delegation Conference 11 th – 15 th July GOCPress Releases Photocalls

26 Activity for July 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising TBCO’BriensGolf Classic

27 Activity for August 2002 Launch of School Enrichment Programme ActivityTimingWhoPRMedia/ Point of Sale Launch of School Enrichment Programme (Phase Two) Week Four GOC An Post Press Event Photocall Press Releases Website In-branch In-school Promotional Material Cross Promotions

28 Activity for September 2002 ActivityTimingWhoPRMedia/ Point of Sale School Enrichment Programme (Phase Two) MonthGOC and An Post Website In-branch In-school Promotional Material Cross Promotions

29 Activity for September 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthGOC Kelloggs On-pack

30 Activity for September 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthO’BriensCoin Boxes In-store

31 Activity for October 2002 ActivityTimingWhoPRMedia/ Point of Sale Schools Programme MonthGOC An Post Website In-branch In-school Promotional Material Cross Promotions

32 Activity for October 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising Month GOC Kelloggs O’Briens On-pack Coin boxes

33 Activity for November 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising Launch of Special Edition Map of Dublin 1 st NovOrdnance Survey Late Late Show

34 Activity for November 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthGOC Kelloggs On-pack

35 Activity for November 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthO’BriensCalendars Art Auction Coin Boxes

36 Activity for December 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthGOC Kelloggs On-pack

37 Activity for December 2002 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthO’BriensCalendars Coin Boxes

38 Activity for January 2003 ActivityTimingWhoPRMedia/ Point of Sale Fundraising MonthGOC Kelloggs On-pack

39 Activity for January 2003 Launch of Adopt an Athlete Programme ActivityTimingWhoPRMedia/ Point of Sale Launch of Adopt an Athlete Week Three GOC RTE Other Sponsors Press Event Photocall Press Releases TV Radio adv Website Cross Promotions