Callender Design June 2004 Project Manager: Marie E. Callender

Project Project Summary Target Audience Perception/Tone/Guidelines Communication Strategy Competitive Positioning

Technical Technical Requirements Target Technology Back-End Needs

Project Summary Callender Design is: a local web and graphics company currently known only to the local community, seeking to define an online presence and identity, will promote their additional services including print and interactive media. advanced marketing and promotions of the company via their web site and their client lists. will be a tool and a resource for clients that will build from a client communications area.

Target Audience Various business executives who are looking at the web site to decide who will provide the most innovative and unique solutions for their branding efforts. Individuals looking for information and company background for quality and verification.

Perception, Tone and Guidelines Dynamic, contemporary, exciting, fun, and communicative Elegant, semi-corporate, high production value, high visibility Information will have a fresh and conversational tone Easy to navigate and find information

Communication Strategy The web site design will provide direct communication methods business profiles featured articles company information.

Competitive Positioning Callender Design has many strong competitors in the development community. The quality of production & development projects, the high-level projects, and especially the overall attention to detail will separate Callender Design from its competition.

Technical Requirements Client: Callender Design Project: Web site Team Members: Marie Callender, David Callender, Marie Ellis, and Valerie Proctor Author: Marie Callender Date: June 2004

Target Technology Platform: PowerMac G4 dual processor 2 GB RAM and 80 GB hard disk space or better. PC Pentium III 750 MHz running Windows 2000 Peripherals: 56K modem, speakers, 8MB video card, audio card, and Internet connection. Internet: Minimum 56K access speed, Netscape 6+ and Explorer 5+ with Macromedia Flash and Shockwave players, Apple QuickTime and/or Windows Media Player Display: 800 x 600 screen resolution supporting thousands of colors (16bit), 17 inch preferred monitor size. Audio: 16bit, stereo, 44.1 kHz. Desktop Software: None.

Back-End Needs Database: None. Content Management: None. Internet Connection: Yes. Callender Design will have it’s own website to be determined at a later date. Search Engine: None. Security: None. Personalization: None. Transactions: The only transaction will be to contact Callender Design for services. Saved Data: None.

I have enjoyed this class very much and everyone’s input was very informative and useful. Marie E. Callender