Click your to move to each slide Utilizing Ozquest software Tracking via the webTracking via the web.

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Presentation transcript:

Click your to move to each slide

Utilizing Ozquest software Tracking via the webTracking via the web

CONCEPT Tracking of advertising material by recall and evaluation via a web survey either to compliment or replace interviewer driven tracking surveys.

Sample Source methods: “let’s get this right!” Newspaper advertising directing respondents to the web page & or Database registered respondents ‘linked’ to the q’aire The respondents are ‘cookied’ to prevent multiple questionnaire completions

How can we incentivise yet maintain a valid sample? The on-line data base companies usually incentivise by “points” gathered for each & every task. Points mount to secure rewards WE HAVE AN ALTERNATIVE… Field Force on-line respondents are invited to participate in competitions eg a 50 word exercise judged for a prize like a Store Voucher For 1 reason: WE DO NOT WANT PROFESSIONAL RESPONDENTS which is what occurs if respondents are rewarded for repeat participation in surveys

SCREENING is VITAL Screening for qualification we take very seriously so we work with our clients to check that respondents DO qualify HOW? It is advisable to have some blind questions so that the respondent doesn’t just have to answer “yes” to everything to qualify.

OUR PROGRAMMER will always ask the researcher to test the survey on-line prior to going “live” with respondents. This will make certain that the script is 100% perfect

THE “HOW ” OF AD-RECOGNITION The client can supply a still PDF file or a “movie file” to pop-up for respondent evaluation or A word description, but be cautious as respondents may skim read if there is a lot of text

REPORTING MADE LIVE RESULTS ALIVE via a web page available to the client They can be used to do cross tabs online & keep track of completes in total and broken down by quota

Data integration made easy Different data collection methods are set up in the one programme so Ozquest can provide seamless integration of data using CATi, CAPi &Web surveys

Now all you need to do … Is try us on your next web studyIs try us on your next web study