Nov 2000JDM, New Orleans1 Studying Judgments and Decisions Made on the Web Gary McClelland & Barbara Fasolo University of Boulder Society for.

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Presentation transcript:

Nov 2000JDM, New Orleans1 Studying Judgments and Decisions Made on the Web Gary McClelland & Barbara Fasolo University of Boulder Society for Judgment and Decision Making New Orleans, November 2000

Nov 2000JDM, New Orleans2 MouseLab IDB (ca. 1990)

Nov 2000JDM, New Orleans3 IDB—Options x Attributes

Nov 2000JDM, New Orleans4 IDB—Attributes x Options

Nov 2000JDM, New Orleans5 IDB—46 x 5

Nov 2000JDM, New Orleans6 IDB—Continued

Nov 2000JDM, New Orleans7 IDB—Still More

Nov 2000JDM, New Orleans8 IDB—More Yet!

Nov 2000JDM, New Orleans9 IDB—The End

Nov 2000JDM, New Orleans10 Winnowing Options Specifying Attribute Cutoffs (EBA) Sorting along Attributes (LEX) Weighting Attributes (WADD) Measuring Tradeoffs (MAUT) Computing Option Score

Nov 2000JDM, New Orleans11 Elimination-by-Aspects

Nov 2000JDM, New Orleans12 Elimination-by-Aspects

Nov 2000JDM, New Orleans13 EBA—Are You Sure?

Nov 2000JDM, New Orleans14 EBA & LEX

Nov 2000JDM, New Orleans15 WADD—Getting the Wts

Nov 2000JDM, New Orleans16 WADD—Weights & Values

Nov 2000JDM, New Orleans17 Weight Profiles

Nov 2000JDM, New Orleans18 WADD—Option Score

Nov 2000JDM, New Orleans19 MAUT—Tradeoffs

Nov 2000JDM, New Orleans20 MAUT—Global

Nov 2000JDM, New Orleans21 Collaborative Filtering movielens.umn.edu

Nov 2000JDM, New Orleans22 Data Collection Server Log Files Messages Sent to Server by –HTML Forms –Javascript –Java

Nov 2000JDM, New Orleans23

Nov 2000JDM, New Orleans den1.phoenixdsl.net - - [03/Oct/2000:23:22: ] "GET /~mcclella/timer.html HTTP/1.1" den1.phoenixdsl.net – [03/Oct/2000:23:22: ] "GET /~mcclella/start.html HTTP/1.1" den1.phoenixdsl.net - - [03/Oct/2000:23:22: ] "GET /~mcclella/another.html HTTP/1.1" den1.phoenixdsl.net - - [03/Oct/2000:23:23: ] "GET /~mcclella/start.html HTTP/1.1" den1.phoenixdsl.net - - [03/Oct/2000:23:23: ] "GET /~mcclella/end.html HTTP/1.1"

Nov 2000JDM, New Orleans25 Online Auctions

Nov 2000JDM, New Orleans26 Bidding Logs

Nov 2000JDM, New Orleans27 Bid Bursts on eBay

Nov 2000JDM, New Orleans28 Friendly and Unfriendly r=.5 r=-.3

Nov 2000JDM, New Orleans29 Link to Experiment

Nov 2000JDM, New Orleans30 PI and Attribute Correlation

Nov 2000JDM, New Orleans31 Conclusions Important and real JDM being done on the Web JDM on the Web leaves lots of traces JDM Researchers ought to be studying JDM on the Web