2011 Burlington/Plattsburgh Area Consumer Research Presented By: WPTZ-TV Internet Presentation

Operating as a Research & Consulting company since 1985 Based in Pittsburgh with offices in Orlando, Raleigh, Knoxville, Seattle & Spokane Survey over 100 markets annually (75,000+ interviews each year) Data collection methods available: telephone, mail, online, polling Media clients include: TV & radio stations, cable, newspapers, circular printers, direct mail Provide customized research and consulting to various companies including financial institutions, auto dealers, furniture stores, hospitals, restaurants, grocery stores and more Marshall Marketing

Data is proportionate by Gender, Age, Income, County & Ethnic Background, and is compared to projected Census Data. Marshall Marketing Info: Interview Method Demographics: Gender, Age, HH income, Ethnic background, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Direct Mail, Internet, and more. Interview Method Telephone: Random Digit Dialing (RDD) Listed & Unlisted numbers Internet: Cell Phone Only Participants Dates of Interviewing March 28 - April 10, 2011 In-Tab 500 Respondents 18 Years of Age or Older

County18+ Pop.%In-Tab Chittenden121,20729%143 Clinton66,96016%79 Rutland50,85612%60 Washington47,46611%56 Franklin NY41,53210%49 Franklin VT36,4479%43 Essex NY30,5147%36 Addison28,8187%34 Total423,800100%500 Data may be broken out by individual county or by a group of counties. The Marshall Marketing Data can also be separated by zip code clusters. Marshall Marketing Info: Distributed Proportionately

Total AdultsVermont countiesNew York counties Have access to the internet at home 84%89%74% Have a HD TV (High Definition Television) 56%55%58% Have Cable TV at home52%51%54% Have access to the internet at work or school 51%59%34% Access the internet while watching TV 46%45%48% Have TiVo or another Digital Video Recording system 37%39%34% Have Satellite TV at home 37%35%41% Have access to the internet on your cell phone/PDA 27%29%23% C S COMPUTER/INTERNET/WIRELESS Do you currently...?

Total AdultsVermont countiesNew York counties Less than 1 hour14%13%16% 1-4 hours15% 16% 5-9 hours24%30%12% hours14%10%21% hours9%10%6% 20+ hours10%13%6% HOURS SPENT ON INTERNET IN WEEK Approximately, how many hours do you spend on the internet each week?

Total AdultsVermont countiesNew York counties Early Morning (5am-9am)36%41%26% Daytime (9am-4pm)55%64%36% Early Evening (4pm-8pm)48%54%36% Evening (8pm-11pm)43%49%31% Late Evening (11pm-1am)8%9%6% Late Night (1am-5am)4%5%1% ACCESS THE INTERNET Which of the following times of the day do you typically access the internet at any location?

Total AdultsVermont countiesNew York counties 81%86%71% Make purchases59%63%50% Local Weather54%61%38% On-line banking42%53%16% Pay bills42%45%33% Research on products or services40%47%21% Travel37%41%25% Local News34% 36% Work related use33%40%16% Medical services/info./research29%32%21% Entertainment Information27% 26% Watch video streaming26%32%11% Home Improvement Information25%29%16% Auction site25%26%22% Chat22%21%25% Financial information18%21%11% Real estate listings18%19%15% Auto research16%18%9% Job listings or help wanted13%14%12% Stocks/Bonds13%15%6% Instant messaging12%13%10% Local Sports11% 12% Research Colleges6%8%0% Blogs5%6%2% Research Summer Camps for Children 4%6%0% Home Mortgage4%6%0% Legal Information4%6%0% ACTIVITIES ONLINE Which of the following activities do you use the internet for...?

Total AdultsVermont countiesNew York counties Clothing53%54%49% Gifts47%49%41% Airline Tickets38%43%25% Computer software29%33%18% Computer hardware23%27%13% Appliances22% 21% Other electronic equipment 21% 22% Vehicle18%19%14% Tickets to cultural/sporting or other events 18%22%7% Bedding16%20%6% Furniture15%16%13% Movie tickets13% 15% Television12%11%14% Jewelry11% 12% Bathroom/Kitchen Fixtures 9%12%2% Wine3% 2% SHOPPED ON THE INTERNET PAST 12 MONTHS Which of the following items have you shopped for on the internet in the past 12 months?

Total AdultsVermont countiesNew York counties Clothing37%41%28% Gifts36%40%25% Airline Tickets30%37%14% Computer software14%18%5% Tickets to cultural/sporting or other events 13%17%4% Other electronic equipment 11%13%6% Computer hardware10%12%5% Appliances10%11%6% Bedding9%13%0% Movie tickets8% 7% Jewelry7%9%2% Bathroom/Kitchen Fixtures 4%6%0% Furniture4%5%0% Television3%4%2% Wine2% 0% Vehicle1% 0% BOUGHT ON THE INTERNET PAST 12 MONTHS Which of the following items have you bought on the internet in the past 12 months?

Total AdultsVermont countiesNew York counties Weather51%57%37% Local News50%52%48% Breaking News37%40%30% Obituaries30% 29% Breaking News for Severe Weather 28%29%26% Community Information18% 16% Local Sports13% 15% More Information on a TV News Story 12%11%14% INFORMATION ACCESSED VISITING THOSE WEBSITES When visiting a local TV station or newspaper website, what kinds of information did you access when visiting those websites?

Total AdultsVermont countiesNew York counties Facebook46%53%32% YouTube32%35%26% LinkedIn8%11%0% MySpace6%5%8% Twitter6%7%5% Flickr2% SOCIAL NETWORKING SITES VISIT What social networking sites do you visit?

Total AdultsVermont countiesNew York counties None32%31%34% Less than 1 hour28%34%15% 1 hour10%11%9% 2 hours11%10%14% 3 hours2% 4 hours1% 0% 5+ hours2% SOCIAL NETWORKING How many hours per day do you spend on social network websites like Facebook, YouTube, MySpace, etc?

Total AdultsVermont countiesNew York counties Never10% 1-5 times per week5% 6% 6-10 times per week4% 3% times per week2% 21+ times per week7%9%2% HOW OFTEN ACCESS INTERNET IN A WEEK How often do you access the internet on your cell phone or PDA per week?

Total AdultsVermont countiesNew York counties 70%72%67% Weather64%67%52% Social Networks53%51%62% Directions51%57%33% Breaking news43%48%29% Sports42%43%38% Address of a business36% 38% Telephone Directory16% 14% ACCESSED ON INTERNET FROM CELL PHONE/PDA What do you access on the internet from your cell phone or PDA?

Total AdultsVermont countiesNew York counties National News46%48%39% Sports20% 21% Uploading Videos6%7%3% Downloading Videos5%6%3% Slideshows4% 6% Contests3%4%0% Quizzes1% 0% MEDIA WEBSITES Why do you visit the websites of media outlets, such as television stations?