USDA-Economic Research Service (20062). Food marketing and price spreads: farm-to- retail price spreads for individual food items.

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Presentation transcript:

USDA-Economic Research Service (20062). Food marketing and price spreads: farm-to- retail price spreads for individual food items. eads/spreads/table1.htm

CSA is in tune with Consumer Trends Local Food Food Safety Slow Food What do CSA customers care about?

What is Community Supported Agriculture? A personal relationship A common understanding A loyal connection

Where do I begin?

What Products do you Grow? Worksheet #1, fill in: Column A

How much do I need to grow & harvest each week? A Typical CSA will grow over 30 varieties of crops and harvest at least 7-12 crops per week!

When Do You Have It? Worksheet #1, fill in: Column B

How long do I deliver? A Typical CSA delivery season will last from three months to a full year!

What’s It Worth to You? Worksheet #1 Fill in Column C

Retail Prices Rare or Unique Value Convenience

Finding your Customers 1. Where do they live? 2. Where do they work? 3. What do they enjoy? 4. What do they buy? 5. Where do they shop?

Who’s Gonna Buy It? Fill in Worksheet #2

The Essential Things 1. Weekly share content 2. Learning from others 3. Nutrition connection 4. The F.A.Q. 5. Number crunching

How much do I need to grow & harvest each week? Let’s look at: Handout #1

How do I describe my CSA to customers? Let’s look at: Handout #2

How to help customers connect health with CSA Let’s look at: Handout #3

What customer questions must I be ready to answer? Let’s look at: Handout #4 What do you consider a catastrophic event for your farm? What are your share sizes (for example: small, medium, large or individual, couple or family) and what items are typically in each share size you offer, throughout the season? How much will a share cost? When do I pay and do you have a payment plan? What are the exact driving directions to your delivery/pickup location? When are your weekly pickup times? Can I get a refund, if I am not satisfied?

What basic production concepts do I need to master? Let’s look at: Handout #5

Theresa J. Nartea Agribusiness & Marketing Specialist NC A&T State University, Greensboro The Cooperative Extension Program Phone: , ext 2109 Thank you! Please fill out evaluations and leave on seat.